Nobody downloaded yet

Development of an Advertising Campaign for a familiar product/service - Assignment Example

Comments (0) Cite this document
Summary
At only 17-years of age, he masterminded a business that is now estimated to be worth $3.8 billion. Before this estimation, his fortune had hit a long term high of $33…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Development of an Advertising Campaign for a familiar product/service
Read TextPreview

Extract of sample
"Development of an Advertising Campaign for a familiar product/service"

Download file to see previous pages The company mostly focusses on home improvement products, mostly furniture, in which customers are also able to shop online for the same. The company endeavours to “create a better everyday life for the many” in every aspect of their business efforts (Combs, 2012). IKEA brand is one of the strongest in the world and this is attributed to its business foundation. These ideas gives a foundation for a prosperous integrated advertising communication campaign which will strive to provide a platform for a strong foundation in promoting its furniture customization decisions and new marketing tools. This will cement their relationship with their customers thus increasing the demand and supply of the furniture hence increased revenues. Research has proved that IKEA has a potential to improve on its advertising campaign through social media and similar digital strategies, publicity on their energies towards sustainability and establishing strong customer rapport. This advertising strategy will emphasize on supporting creativity, funded advertising, public relations, sales campaigns, and direct marketing with the aim of proving to their clientele why spending on IKEA elevates their livelihoods. The strategies defined in this plan has the objective of explaining to customers exactly how IKEA has advanced tools to make it convenient to shop both online and in-store. They will also be sensitized about the sustainability efforts engineered by IKEA and their involvement in the world of furniture with the sense of acquiring stylish, custom-made pieces that fit into their budgets (Wal-Mart, 2011).
The objectives in this business project are somewhat broad since it covers many aspects of advertising campaigns that include Integrated Marketing Communications Plan, Paid Media, Public Relations and Paid Media. The objectives will be condensed so that every aspect is covered in each one of them. The below are the main objectives that will ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Development of an Advertising Campaign for a familiar product/service Assignment”, n.d.)
Development of an Advertising Campaign for a familiar product/service Assignment. Retrieved from https://studentshare.org/business/1670270-development-of-an-advertising-campaign-for-a-familiar-productservice
(Development of an Advertising Campaign for a Familiar product/Service Assignment)
Development of an Advertising Campaign for a Familiar product/Service Assignment. https://studentshare.org/business/1670270-development-of-an-advertising-campaign-for-a-familiar-productservice.
“Development of an Advertising Campaign for a Familiar product/Service Assignment”, n.d. https://studentshare.org/business/1670270-development-of-an-advertising-campaign-for-a-familiar-productservice.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing plan for the healthcare entity (smoking campaign)
The paper will target to study young adults, adults, and adolescents. The SWOT analysis has revealed the positive and negative traits of the campaign. One of its strength states that it has a noble purpose, which is then countered by its weakness of being vulnerable to criticisms of the society.
16 Pages(4000 words)Assignment
Product development
Product development process is basically an introduction of a new product which every company has to go through at a certain point of time. Individual’s needs and wants change with time, therefore it is essential for the organization to tailor an existing product or develop a new product in accordance to those needs.
7 Pages(1750 words)Assignment
NEW product or service in an existing product/service category
To achieve market successes, the business must position according to corporate values related to family and family-oriented values, which are prominent, pre-existing characteristics in the two most desired target markets: The Baby Boomer and the 18-34 year old markets.
9 Pages(2250 words)Assignment
Customer Service
Because of globalisation technological revolution is available to every corner of the world that is why all the competitor in market are producing or giving product or services all most equivalent to each other. Because of up gradation in technology everyday something new is coming up.
10 Pages(2500 words)Assignment
Product Development Process
Moving into the 21st century, new challenges and opportunities have emerged driven by global markets, global competition, the global dispersion of engineering talent, and the advent of new information and communication technologies such as electronic mail, the world-wide web, and increased electronic bandwidth.
20 Pages(5000 words)Assignment
Successful Advertising Campaign
The company used international marathon competition in promoting its sports wears’ products from shoes, shirts, shorts, and head caps. It has even controlled in total monopoly
2 Pages(500 words)Assignment
Product development
ucts to keep attracting the customers as the needs and demands of the customers do keep increasing from time to time and also customers look to get the best and most innovative product that is present in the market which can satisfy their needs and wants in a proper way. Thus
18 Pages(4500 words)Assignment
Development of an Advertising Campaign for a familiar product/service
ntains divisions that produce products of steel, aluminium, and stainless steel for cropping, drilling, punching, welding, tapping, notching, and the band saw cutting. It offers high-quality products for its products to both to the local and international markets. A construction
7 Pages(1750 words)Essay
ADVERTISING CAMPAIGN
There are different aspects which are taken into consideration during brand building like focusing on quality of products or services, staying aligned with brand message, highlighting unique selling
3 Pages(750 words)Assignment
ADVERTISING CAMPAIGN
The image of a healthy dog together with the logo “Purina Pro Plan ®” will be included in the advert. The advert will be published twice in a week so as to ensure pet owners have accessed the information. Media strategy: large fonts as well as attractive style
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic Development of an Advertising Campaign for a familiar product/service for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us