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Development of an Advertising Campaign for a familiar product/service - Assignment Example

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At only 17-years of age, he masterminded a business that is now estimated to be worth $3.8 billion. Before this estimation, his fortune had hit a long term high of $33…
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Download file to see previous pages The company mostly focusses on home improvement products, mostly furniture, in which customers are also able to shop online for the same. The company endeavours to “create a better everyday life for the many” in every aspect of their business efforts (Combs, 2012). IKEA brand is one of the strongest in the world and this is attributed to its business foundation. These ideas gives a foundation for a prosperous integrated advertising communication campaign which will strive to provide a platform for a strong foundation in promoting its furniture customization decisions and new marketing tools. This will cement their relationship with their customers thus increasing the demand and supply of the furniture hence increased revenues. Research has proved that IKEA has a potential to improve on its advertising campaign through social media and similar digital strategies, publicity on their energies towards sustainability and establishing strong customer rapport. This advertising strategy will emphasize on supporting creativity, funded advertising, public relations, sales campaigns, and direct marketing with the aim of proving to their clientele why spending on IKEA elevates their livelihoods. The strategies defined in this plan has the objective of explaining to customers exactly how IKEA has advanced tools to make it convenient to shop both online and in-store. They will also be sensitized about the sustainability efforts engineered by IKEA and their involvement in the world of furniture with the sense of acquiring stylish, custom-made pieces that fit into their budgets (Wal-Mart, 2011).
The objectives in this business project are somewhat broad since it covers many aspects of advertising campaigns that include Integrated Marketing Communications Plan, Paid Media, Public Relations and Paid Media. The objectives will be condensed so that every aspect is covered in each one of them. The below are the main objectives that will ...Download file to see next pagesRead More
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