Analyses: Twitter (WSJ Article) - Case Study Example

Case Analyses: Twitter (WSJ Article) Introduction Twitter is an online social media company which allows users to send one hundred and forty character messages to others via messages popularly known as tweets. The company was discovered in March, 2006 by founders Jack Dorse, Evan Williams, Biz Stone and Noah Glass. Its headquarters is currently located in San Francisco, United States. This paper is a case analysis of WSJ article of twitter.General Problem StatementIn spite of the difficult times, twitter as a company is experiencing added challenges as big investors who are responsible for shaping twitter into what it today are selling their shares at a critical time when the company executive’s are leaving the company for one reason or the other.

Detail Problem StatementInvestors are the force behind the success of most companies. However, this is not the case for twitter because it has witnessed a number of executive departures in the past probably because of the sunken stock. The departure of investors has thus plunged the company into a new era as it is forced to rewrite down some of its strategies, visions and goals to come up with a new way forward for the company. When investors depart from a company, the vision must automatically be changed as it means that the strategy which was being used initially when the investors were still with the company has expired and new ones are integrated to help the company in maintaining its profits, customers and above all retain its brand name or image.

Alternative SolutionsAlternative solutions to the company’s CEO are to research on strategies which redesign the company’s homepage to reflect on the services they are offering like the tweets matching the needs of the users in order of preferences. Secondly, the CEO should also look into strategies of how he can make mobile applications of twitter straightforward. This can be achieved like for example making replies to other users more personal and in a message like manner. Thirdly, the CEO should also be in a position to manage its costs like employing employees who are sufficient for the demand required of customers and not employing less or more employees.

SolutionsThe solution to the problem stated above is to redesign mobile applications for straightforwardness. This will encourage an increase in sale and prevent cases of the company’s stock sinking hence avoid such problems like departure of executive from the company. Since, a good percentage of social media audiences normally communicate using their smart phone devices, twitter should take this into consideration and lay their focus in creating an avenue for straightforwardness and an improved home page to attract new audiences into using their applications.

Majority of social media audiences’ loves privacy and by giving them an avenue to freely express themselves over the twitter application, twitter as an application will be their preferred destinations each time they feel like communicating with others. Therefore, this will significantly lead to an increase in shares or profits for the company. Work CitedThe Wall Street Journal. Dow Jones & Company. Web. 24 Nov. 2014. .