Stella McCartneys Competitors in the Fashion and Luxury Industry - Essay Example

A lot of profit is driven by the company’s proposition of being committed to environmental awareness, and observing the rights of animals. When it comes to prices, Stella McCartney markets itself as understanding even the customer’s pocket. As such the company’s prices are relatively lower as compared to the competition and this presents another competitive edge. In terms of segmentation, the company has directed a lot of its focus on women offering accessories, clothing, beauty products, and lingerie.

it also has products for kids of either sex and has partnered with Adidas to avail a new line of sports performance collections for women. The company’s customers range from women especially young adults who love luxury brands to sportspersons and even families with newborns. Stella McCartney has greatly diversified and portrayed herself as a company doing responsible business and as such the customer base is wide. Almost every person today will visit Stella McCartney for products that range from footwear, eyewear, and ready to wear clothes, bags and other accessories, and even jewelry.