Consumer Demands for Zara - Essay Example

Zara Consumer demands are ever-changing rapidly and access to information and communication technologies are contributing to the transformation of the supply chain into a network of partnerships. Present-day companies get to innovate from information obtained from consumers through blogs, social media, forums, fashion shows, and fashion magazines. Zara’s incorporation of RFID technology into their stores has helped to focus on their customer’s needs and wants (Bjork). RFID chips assist Zara to keep better track of its stock and replenish its clothing racks more quickly.

By using these chips, Zara can easily and quickly determine their consumer trends. The company can identify which of its products are quickly bought by their customers. RFID technology has allowed Zara to conduct inventories regularly and this helps the company to paint an accurate picture of what fashions are selling well and which ones are languishing. This assists the company to plan and meet the demand posed by their consumers through the most in-demand fashion. Other industries could also adopt radio frequency identification- RFID chips to help track their business.

This technology can assist businesses within diverse industries to track their sales or business assets. This strategy can become adopted by organizations that are in the transport industry. By placing RFID chips on their trucks, transport companies can determine where their trucks are at any particular time. This helps the companies to keep track of the transportation and movement of goods which they may be charged with. Proper tracking in business helps to boost sales and provides a good ground for inventory upkeep.