Porters five forces analysis - Beats by Dre - Essay Example

Comments (0) Cite this document
Summary
This paper will analyze Beats by Dre using a Porters five forces analysis which focuses on both the bargaining power of suppliers and buyers in the market. Further, it gives an overview of the role of competitors in the market, threats brought by substitutes of the similar products in the market…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
Porters five forces analysis - Beats by Dre
Read TextPreview

Extract of sample "Porters five forces analysis - Beats by Dre"

Download file to see previous pages To analyze the market share taken by the headphones in the market, we will focus on the forces outlined in the model to discuss this. Firstly, we will focus on the supplier’s power in the global market. The company is one of the largest manufacturers of headphones in the global market. It manufactures high-end headphones, which most consumers consider them quality and classy. Further, company’s ability to manufacture them in different colours makes it even better. Most of the headphones are ‘U’ shaped. From a recent report published in business review, the company had acquired sixty-four percent of the entire market shares. Most users of the headphones view it as a fashion accessory mostly used by celebrities in the hip-hop music industry. The company has the capacity to manufacture and satisfy the global market.
Secondly, the model helps its users to analyze the buying power of consumers who are its target consumers. The company appreciates that it has customers from different lifestyles hence it manufactures products as per their needs and requests. Therefore, the management has ensured that the prices of their products and software’s are all affordable to their customers in the global market. Further, the company follows the current rates of inflation in the world’s economy. To emphasize, most of the customers lies in the age bracket of 19-35 years who love to be trendy and follow the latest themes in the world of fashion. This gives the company an upper hand because their products are always on demands.
...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Porters five forces analysis - Beats by Dre Essay”, n.d.)
Retrieved from https://studentshare.org/business/1663279-how-beats-headphones-changed-the-audio-world
(Porters Five Forces Analysis - Beats by Dre Essay)
https://studentshare.org/business/1663279-how-beats-headphones-changed-the-audio-world.
“Porters Five Forces Analysis - Beats by Dre Essay”, n.d. https://studentshare.org/business/1663279-how-beats-headphones-changed-the-audio-world.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Porters five forces analysis - Beats by Dre

Internation Economic

2 Pages(500 words)Essay

Porters Five Forces Model of Mr. Empanada

...PortersFive Forces Model of Mr. Empanada The bargaining power of the suppliers is one of the five forces used in the Porters model to analyze a company. Mr. Empanada Company which is in the fast food casual industry main challenge in the supply sector is in the relationship between the franchisees and the affiliates. The company operates under a franchise system and has five franchise restaurants which rely on the affiliates for all their supplies. The franchise agreement requires that the franchisee purchase certain food products and the empanadas from the affiliate. The power of each of the restaurants is thus...
1 Pages(250 words)Essay

Strategic Management Porters Five Forces: Case Analysis

... Strategic Management: Porter’s Five Forces Strategic Management: Porter’s Five Forces Introduction Every business in a competitive market must engage certain competitive strategies in order to persist in the industry. Porter’s five forces model explains how different factors in a business environment determine a business’s competitive nature. This paper will canvas the five competitive forces that shape strategy with reference to the Carrefour Company. Carrefour is a retailer company operating in thirty-two countries and is the largest international...
4 Pages(1000 words)Case Study

Marketing and Managerial Foundations

...BEATS BY DRE Contents Contents 2 Executive Summary 2 Background 3 Introduction 4 Porter Five Forces Analysis 4 Purpose of the Porter Five Forces Analysis 5 Business Benefit of the Porter Five Forces 5 Porters Five Forces Of the Premium Headphones Market 5 Threat of New Entrants 5 Supplier Power 6 Threat of Substitution 6 Buyer Power 6 Competitive Rivalry 6 Marketing Mix used by Beats by Dre 7 Ansoff Growth Matrix 8 Purpose of...
8 Pages(2000 words)Case Study

JetBlue Using Porters Five Forces

...One tool that can be used by JetBlue in making informed and accurate decisions is the Porter’s Five Forces. The forces were identified with the main aim of analysing industries and their competitors (Brandenburger, 2002). Beyond analyzing the industry, the forces help in determining the potential strategies that a firm can use (Riwo-Abudho, Njanja & Ochieng 2013).The forces include threat of new entrants, suppliers’ bargaining power, buyers’ bargaining power, threats of substitutes and competition or competitive rivalry that exists within the industry. An analysis of JetBlue Airline using these forces...
8 Pages(2000 words)Case Study

Michael Porters Five Forces Analysis

...Porter Five Forces of Competitive Position Analysis Michael E. Porter developed the five forces of competitive position in the year 1979. The framework is used for evaluating and assessing the competitive strength and position of a business firm. The theory is based on the concept that the forces determine the attractiveness and competitive intensity of a market. The forces help in identification of the power of a business situation. The analysis is used to understand the strength of the firm’s current competitive position and the position’s strength (Boone and David,...
4 Pages(1000 words)Coursework

Fr, Michael Porters Five Forces Analysis

...Porter 5 forces analysis Part A Porter five forces analysis is a framework that is usually used for the purposes of analyzing the level of competition within an industry. The analysis can also be used for the purposes of developing the business strategies. The framework is comprised of five forces that are useful in determining the level of rivalry as well as the attractiveness in a particular industry. The five forces that are used during the process of carrying out the analysis includes bargaining powers of suppliers, industry rivalry, threat of new entrants, bargaining powers of buyers and threat of substitutes (Porter, 2011). The forces have been referred to a microenvironment in the framework. The businesses have to reassess... the...
4 Pages(1000 words)Coursework

Campaign Analysis of Dre beats

...Post Feminism and Media Haneen Hassouna PLM 2000 Mrs. Eve Studds M00375512 25.11 POST FEMINISM AND THE EXTENT IT’S BEEN DRIVEN BY ADVERTISING IN DIFFERENT MEDIA. Introduction. Feminism refers to as the movement for political economic and social equality for both sexes. The concept is a product of western thought. The world’s history such that women had fewer choices and privileges compared to men. The feminine gender was confined unfortunately to the domestic sphere while men enjoyed greater freedoms. Post Feminism can be defined as the entrenchment of social, political and economic freedoms for all sexes and the propagation of women privileges without being Anti-men. The media has played a significant role in both... Feminism...
10 Pages(2500 words)Essay

Porters Five Forces

...Ford Motors Corporation A. Identify the relevant industry segment for Ford Motor Company. Why did you select this segment? (2-3 sentences). The main industry segment for the Ford Company is the manufacture and distribution of auto mobiles. I selected this segment because it is the number one source of revenue for the company. (United States Autos Report 2014) B. Based on Porter’s 5-forces diagram, prepare a brief summary(1-2 paragraphs for each force) of the conditions that affect Ford and it’s industry. Answer at a minimum the following questions: 1) Who are the primary suppliers (identify at least 2 specific suppliers), describe each supplier’s overall operation and identify what is...
1 Pages(250 words)Essay

Porters Five Forces: Apple Company

...therefore give methods of solving the problems on advertising and customer focus. This report makes use of external environmental analytical frameworks such as PESTLE and Porter’s Five Forces frameworks, as well as a SWOT analysis, 7Ps and TOWS to properly assess the extent of the market problem and Apple’s condition relative to the external market challenge (Hunt 2011; Goldman 2010) SITUATION ANALYSIS A. External Environmental AnalysisPorter’s Five Forces Ordinarily, the five sources that improve its competition include:[Set10] i. Supplier power. Apple Company has...
9 Pages(2250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Porters five forces analysis - Beats by Dre for FREE!

Contact Us