Business Plan Proposal - Essay Example

Two passionate entrepreneurs who are on a mission to revolutionize service delivery in the food and beverage sector founded the company in the year 2009. The main objective of the corporation is to facilitate the provision of affordable food items to the locals in the area. It was set to bridge the gap created by large corporations that are neglecting certain carders of personalities especially the less fortunate. Its target market is the low-income earners who also have a right to enjoy decent meals in hotels (Costello 21).

Since its founding, the joint has been recording good performance in terms of revenue and capacity. The performance is attributable to its exemplary management, effective and functional business plan, qualified support staff, and quality services. The food joint has also developed viable operating strategy and competitive plan purposely to foster its sustainability in the dynamic field. In its menu, the company serves its customers with fresh meals that include local/traditional and modern dishes.

The dishes include local vegetables, fish, beef, chicken and various snacks. Tea, coffee, soft drinks, and cocktail drinks also form part of the beverages provided to customers. The corporation has remained steadfast since it has a good financial plan, resource mobilization strategy, marketing plan, management and food processing procedure. These aspects elevate its standards to higher levels of competitiveness. The restaurant has a vibrant management team that comprise of the general manager, marketing and product managers.

The managers’ role in the institution is to formulate operating guidelines and coordinate affairs at all levels of operation in ensuring that target objectives are met. They are the custodian of the business plan as they work towards ensuring its holistic implementation. They set strategies both operational and non-operational; formulate goals,