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Programs Marketing for Laptops - Essay Example

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The paper "Programs Marketing for Laptops" presents some of the steps to enhance the marketing of the operating system of the project. The operating system is a crucial program that runs in the computer managing all other programs installed on the computer…

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Subject: Marketing
Type: Essay
Level: Ph.D.
Pages: 1 (250 words)
Downloads: 3
Author: qschuppe

Extract of sample "Programs Marketing for Laptops"

Programs marketing for laptops Operating system is a crucial program that runs in the computer managing all other programs installed in the computer. The various types of Operating Systems (OS) include MS-DOS, Microsoft Windows, Mac OS, UNIX, LINUX, and Network Operating System (NOS). Each computer requires OS for it to run. This implies there is an easily available market (Hartley, pg.34). However, it has many competitors. These are some of the steps to enhance marketing of OS of the project.

First, the group has to carry out SWOT analysis of your group (Hartley, pg.33). This helps the group to determine what they have and what they are to do. The group determines your major competitors in the area who sells the OS. This places the group at the position of capitalizing the weakness of the competitors. Having achieved that, then the marketing strategies have to be drawn in the form of a business plan. Then methods of marketing are discussed and stated. Then target as many people as possible when marketing for the products.

Aggressive online advertisement has shown to have greater opportunities of getting customers. Present your OS in the commonly visited site (Hartley, pg.36). Have your programs intelligently advertised to attract the customers. Include contacts in the advertisement site to allow communication with the customers. Posters and banners can also be used to enhancing market of the program. The positioning of them is crucial so that they are easily visible and readable. The group can also take marketing to social centers to capture many as possible.

Offer some services at no cost like teaching on how to install the program. This captures more customers. Periodic review of the progress id determined. This helps determine which programs, OS are commonly sort, and the specific features customers want. Through this, the group can propel ahead in their business. Work cited Hartley, Darin E. 10 Steps to Successful Social Networking for Business. Alexandria, VA: ASTD Press, 2010. Print. Pg. 30-38

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