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Perfecting a Doctoral Business Problem Statement - Assignment Example

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Cable networks in the United States have had a significant history in the delivery of broadcast channels to its clients and, in the recent past, they have been the major channel for the delivery of a broad array of content to American households. However, IPTV technology has in…
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Download file to see previous pages Still, IPTV and Satellite TV continue to grow exponentially as Cable TV begins to stagnate. The main problem for Cable TV has been that, while convergent and interactive applications have been used by in the OTT and IPTV environments as the main differentiators to gain competitive advantage, this has been a difficult thing to do in the traditional cable network environment (Carter, 2012).
So as not to lag behind with regards to demand from the market for TV services, cable operators like Comcast, therefore, seem to have no option but to integrate interactivity applications to their clients alongside their digital signals (Cooper, 2013). However, even with this knowledge and it being more clear about the kinds of services that cable operators must make available so as to gain increased market share and regain a competitive advantage, the best path for them to attain such an objective is not clear cut. At present, cable operators are being faced with the issue of network upgrading using interactive TV. This form of TV includes social TV, time shift TV, recordings, multi-screen features, enhanced EPG, VOD content, as well as social and internet TV features. Such functionalities can be attained using various approaches for the cable TV networks. For instance, Gershon (2010) posits that cable providers could conduct an upgrade of their DOCSIS data network, which could deliver adequate and effective bandwidth to their clients, allowing for more inclusion of interactive content. In addition, such an upgrade could also enable cable providers to create an FTTx access network that would enable them to regain their competitive advantage over their major competitors (Gershon, 2010).
Another approach that Eastman et al (2012) propose for cable networks to improve competitive advantage is the use of DOCSIS data path, which would be ...Download file to see next pagesRead More
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