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Decision making of Sears - Coursework Example

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Summary
It was started in the year 1952 with its headquarters in Toronto. The Sears Canada started facing many challenges in the 21st century. Its problems started with the acquisition of the Eaton Center…
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Decision Making of Sears Summary Sears Canada is a retailer business that operates from different parts of Canada. It was started in the year 1952 with its headquarters in Toronto. The Sears Canada started facing many challenges in the 21st century. Its problems started with the acquisition of the Eaton Center that was unsuccessful. It had to sell its branch at the headquarters to the government of Toronto. In the year 2010, the firm faced stiff competition from the American retail giants. This made its sales to reduce by a large percentage forcing the company to fire about 70 employees in order to reduce its expenses. By the year 2014, more than 1600 employees had stopped working for the organization.
The company has to make various decisions in order to solve its problems. One of its problem-solving strategies should be based on the consistency theory. It holds that an external and internal system of business should be aligned effectively for it to be successful. One of factors that contributed to firm’ problems included its internal conflicts within the management system. Lack of agreement among managers in the organization made its executives to quit. For the business to increase its efficiency, there should be should be consistency in its decision making process (Jiang, Xiao, Li, et al 4).
The other effective strategy that the firm should implement includes increasing public commitments. Public commitment enhances a business success because it positively influences its customers. Public commitment includes increasing the quality of products and offering goods at reasonable prices. Public commitment makes customers to feel secure. It motivates them to spend their money on the company products. Pubic commitment also includes other things such improving customer’s experience by making the good unique from competitors. Sears stores relied on the tradition appearance of its shopping center which failed to attract many customers (Jiang, Xiao, Li, et al 7).
Another factor that led to the company failure includes lack of customer engagement. The company should analyze the needs of its customers in order to engage them effectively. Customer engagement enables a company to satisfy their needs effectively. Sears’ lack of this engagement was proved when it failed to teach its customers the new technology. In addition, it ignored the customers’ views. Customer engagement helps a business to create a strong relationship with its customers which in turn helps in increasing their loyalty.
Sears also failed because it focused on the wrong field. Focusing effects occurs when a firm fails to focus on all important things evenly. For instance, Sears only focused on only promoting its new membership strategy. The company should focus on all important effects for it to improve.
Conclusion
Sears performed poorly in the market because of it ineffective strategies. The company has to increase its customer’s engagement by addressing customers’ complaints on time in order to increase its sales. In addition, sears should motivate them to buy goods by enhancing its public commitment. A consistent decision making process in its internal and external systems is also necessary in the company. In this case, I learned the importance of communication which includes listening to other’s views. I also learned that proper coordination among team members leads to the success of the team. The success of a business depends on its public image that is determined by its public commitment.
Works Cited
Jiang, Yifei. Xiao, Xiong. Li, Zhaolong et al. Report of sears Canada. 2014. Web. 28 July 2014. Read More
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