W2 Disc Innovation Organization - Essay Example

Comments (0) Cite this document
White & Bruton (2011) considered Rubenstein’s definition of innovation as most appropriate, to wit: “the process whereby new and improved products, process, materials, and services are developed and…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful
W2 Disc Innovation Organization
Read TextPreview

Extract of sample "W2 Disc Innovation Organization"

Innovation Organization: Week 2 Discussion al Affiliation Innovation Organization: Week 2 Discussion Innovation seems to be a commonly known term applied in various endeavors. White & Bruton (2011) considered Rubenstein’s definition of innovation as most appropriate, to wit: “the process whereby new and improved products, process, materials, and services are developed and transferred to a plant and/or market where they are appropriate” (p. 19). More importantly, managing innovation was emphasized requiring the encouragement of creativity and propensities for taking risks. An organization that has evidently regarded innovation as a crucial part of their success is Nike.
Two guidelines that fuel innovation at Nike are: (1) asking questions on the organization’s competencies and its directions by understanding risks and opportunities; and (2) using scenario planning to “assess the potential impacts that external issues such as climate change or resource scarcity might have on NIKE” (Nike, Inc., 2014, p. 1). These guidelines are consistent with those behaviors which managers should encourage to ensure innovation is applied: (1) ask questions to identify opportunities and problems; (2) learn new skills; (3) assume a proactive stance and take risks; and (4) align personal values and beliefs with the organizational values and goals (White & Bruton, 2011).
According to Nidumolu, Pralahad, & Rangaswami (2009), “the key to progress, particularly in times of economic crisis, is innovation” (p. 1). From the guidelines set by Nike, as well as lessons learned from White & Bruton (2011), innovation could be strategically managed through the knowledge of theoretical frameworks, and effectively applying these in contempory settings, toward attaining explicitly defined goals.
Nidumolu, R., Pralahad, C., & Rangaswami, M. (2009, September). Why Sustainability Is Now the Key Driver of Innovation. Retrieved from Harvard Business Review:
Nike, Inc. (2014). Our Sustainability Strategy. Retrieved from
White, M., & Bruton, G. (2011). The Management of Technology and Innovation: A Strategic Approach. South Western Cengage Learning. Read More
Cite this document
  • APA
  • MLA
(“W2 Disc Innovation Organization Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
W2 Disc Innovation Organization Essay Example | Topics and Well Written Essays - 250 words. Retrieved from
(W2 Disc Innovation Organization Essay Example | Topics and Well Written Essays - 250 Words)
W2 Disc Innovation Organization Essay Example | Topics and Well Written Essays - 250 Words.
“W2 Disc Innovation Organization Essay Example | Topics and Well Written Essays - 250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF W2 Disc Innovation Organization

Organization change and innovation

...of innovation; however, it is equally pertinent to endogenous hypotheses of financial development more commonly. The link between the selection of type and the presumption of organizational change can be made since every concept or point of view relies on a comparatively open analysis of the environment. As these links are formed, “implicitly a number of new areas of research on innovation are suggested” (Poole, 2000, p. 102). Structural Contingency Theory A steady demand caused the automatic organization, but an altering demand formed the requirement for an organic organization with its stress on innovation as well as flexibility. Many...
20 Pages(5000 words)Essay


...creativity and innovation. Creativity based on the review of related literature is considered as ability, while innovation is a process. Creativity is an ability that is solely found at the individual level, while innovation is a process of implementing creative ideas within an organization. According to McLean, innovation focuses on interrelationships, interactions and dynamics among key players and components of the organization and its associated environment. Furthermore, McLean tried to comment that the notable difference between creativity and innovation could have substantial implications in HRD scholars and how...
10 Pages(2500 words)Essay

Organization Innovation and change

...environment that have called for major changes in its internal structure ranging from remuneration policies to areas of investment. The extent of success of the responses or the innovation the company has undertaken will be discussed in later stages of the paper by exploring the different milestones achieved by the company. For example, BA remained profitable from during considerable period of last decade1, increased the overall passenger turnover over the period of time, while at the same time expanding into new markets. Hofstede points out that for an organization to realize maximum potential , the culture of its employee and environment must be taken in to account (Hofstede 2003). There are five major...
12 Pages(3000 words)Essay

Organization Innovation

...?Organization Innovation: Lessons from Facebook “Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth” Peter Drucker Introduction: Organizations today are competing on a global platform and hence must rely on constant 'innovation' to sustain themselves in the fiercely competitive marketplace (Chesbrough, 2003; Desouza et al., 2009). Innovation is by far one of the most critical tools of competency for firms and has been the key element in steering organizations towards unprecedented success (Jaruzelski & Dehoff, 2010). Technology has played a key...
8 Pages(2000 words)Essay

Innovation in Organization

... Innovation in Organization Introduction Innovation is often referred to as a critical factor fuelling the growth of an organization (Afuah, 1998). Innovation also acts as a driver of future success and is the engine that facilitates business houses to maintain their viability in the global market (Verona and Ravasi, 2003). Both researchers as well as business managers deem innovation as “life-and-death matter for a firm” (Weiss, 2013). The extreme threat of competition and continued need to fight for survival fosters organizations to bring innovation into their system. Researchers from the field of business and management have found that organizations which have the capacity to innovate can respond at a much faster pace... to the...
16 Pages(4000 words)Essay

W2 Questions

...Week 2 Home Assignment of the of the Week 2 Home Assignment Define the process of accounting. Accounting has been defined as the art of interpreting, measuring, recording and communicating the results of economic activities (Meigs & Meigs, 1993). Accounting is needed for maintaining both personal and business records of financial transactions-those that can be measured in money or money’s worth. We first determine whether an event is worthy of recording as a financial transaction, then record it in a general or special journal, transfer it to a ledger and a trial balance and then classify it at year end into an income statement or balance sheet item. In an accrual based double entry system, every transaction has both a debit... 2 Home...
1 Pages(250 words)Assignment


...W2 DQ Table of Contents Onthe Kashmir Dispute Between Pakistan and India 3 Pakistan-India Analogy with US- Soviet Union: Validity 4 References 6 Onthe Kashmir Dispute Between Pakistan and India On the hypothesis that it is third parties lack of will politically that is the biggest stumbling block to diplomacy that is an effective preventative, literature exists that seem to show how US intervention has led to the deescalation of conflict and served as a kind of effective deterrent and preventative diplomatic intervention. Literature on the Twin Peaks crisis, for instance, show how, in the midst of the rising tension between Pakistan and India relating to the Kashmir dispute, America, under Bush, actively managed the...
2 Pages(500 words)Assignment

W2 BA541 Disc Identifying Customers

...Identifying s al Affiliation Identifying s One has done business with organizations that sell products suchas Unilever as well as Johnson and Johnsons. Both are world renowned for their brands but these organizations have different thrusts and guiding principles to achieve their visions. For Unilever, it could be revealed that their vision is embodied in four pillars: to work to create a better future; to help people feel good; to inspire people to take action in making a big difference in the world; and to “develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact” (Unilever, 2014). As such, the organization could be...
1 Pages(250 words)Essay

W3 Disc Innovation Strategy

...Innovation Strategy al Affiliation Innovation Strategy How could you use this checklist to determine an organization’s readiness to implement an innovative strategy? The checklist for innovation strategy is noted to be used to determine an organization’s readiness to implement innovation strategy using four (4) categories: vision, leadership, processes, and resources. To evaluate the usefulness of the checklist, it is applied to the United States Army as a means of assessing readiness to implement an innovative strategy. The official website of the U.S. Army evidently indicated that mission and vision...
1 Pages(250 words)Essay

W2 Disc Taking a Practical Approach in Data Warehouse Management

...on the clarity of goals or standards set by the organization, as well as on the ability to design strategies to achieve the defined goals. For instance, the establishment of data marts, which is within the practice of the bottom-up approach, actually depends on the planning that has been conducted in the top-down approach, or an overall enterprise level. Then, there should be consistency in designing data marts to ensure that each data mart uses the information according to their specific needs and requirements, but in conjunction with the set organizational goals. When there is inconsistency in the design and implementation of informational strategies, there could be delays in the attainment of explicitly defined...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic W2 Disc Innovation Organization for FREE!

Contact Us