Business Research Individual Work 1 Week 8 - Essay Example

Lastly, there was the stratum for the 100 taxi drivers in each of the major company who were to be interviewed. Random sampling was used in each of the strata mentioned above for example for choosing the countries, cities, taxi companies and lastly for the taxi drivers. There was no specified order for choosing any of the categories above and hence an assumption that the interviewers chose the kth item in each stratum is used. This sampling method not only simplifies the whole sampling method in the large population as well as reduces the expenses of having to travel to different places or collect unnecessarily large information.

The fact that there are diverse drivers also makes the information collected generalizable (Zikmund, Babin, Carr and Griffin, 2012). The population in this case study was the taxi drivers because they were the ones whose information was being sought and who formed the basis for the whole research. However, in order to get the information from the taxi drivers but ensure the information was generalizable as well as was accurate and reliable, it was necessary to work harder. The taxi drivers had to be found in different countries which meant not only choosing the countries but the cities as well.

Since the number of interviews to be conducted were many, it was necessary to find a taxi company with large number of drivers than the provided approximate of 100 drivers in each company so that they can be randomly chosen. The sample in the case was the number of the taxi drivers in each major taxi company which is 100 specified in the case study. The 100 taxi drivers were declared the sample because they were the ones who were to participate directly in the interviews for the research being carried out.

The sampling method as mentioned above is the stratified sampling technique which is under the probability sampling methods because it is purely based on probability and not on judgment of the