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Nissan - Corporate-Level Strategy - Case Study Example

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This paper "Nissan - Corporate-Level Strategy" focuses on the fact that the corporate level strategy can be considered to be actions that are taken by an organization so as to gain competitive advantage through managing and selecting different forms of businesses that compete in product markets. …
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Nissan - Corporate-Level Strategy
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Download file to see previous pages The automotive company tries to build its brand equity through enhancing its strengths in production as well as engineering. The major motive behind its marketing strategies is to facilitate more of interaction with the customers so as to deliver exceptional service. The strategy of developing brand power gives the firm strength of being competitive in the industry (Jeffs, 2008). In the scenario of the short term plan of Nissan creating good recognition and expertise image may prove to be difficult as it is long term oriented strategy.
The increased sales concept is categorized into major parts such as expanding the dealer base to 7500 from 6000 across the globe and triggering the sales volume by increasing sales in the ASEAN region, Japan, and the United States. The objective behind this strategy is that the company by the end of 2016 aims at becoming the biggest Asian automotive company across Europe (Abell, 2010). The risk in this process is high and encompasses improved production and manufacturing capabilities so as to fulfil the goal of the adopted strategy.
One of the most essential components of the company’s corporate strategy is a quality improvement. The aim of the firm is to raise its product image amongst all the automakers in relation to quality and even to enhance the Infiniti brand image amongst the luxury car sector to a degree of leadership by the financial year 2016 (Thompson and Martin, 2010). This tends to increase the costs as higher standards of quality would require more R&D investments. The quality improvement strategy focuses on creating expertise image in the industry.
The company aims at recycling procedure through its battery engineering development. The strategy even extends to selling and manufacturing electric vehicles through alliance and emitting on the streets only 1.5mil by the end of 2016. The company even is trying to incorporate its hybrid technology within all its products in the form of mobile technology that is sustainable (Keller, 2008).   ...Download file to see next pagesRead More
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