StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The ETCHICAL Consumer Behavior - Essay Example

Comments (0) Cite this document
Summary
Accordingly, understanding what defines consumer behaviour and how it is motivated is of essential interest to firms that are seeking to…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.3% of users find it useful
The ETCHICAL Consumer Behavior
Read TextPreview

Extract of sample "The ETCHICAL Consumer Behavior"

Download file to see previous pages l exhibitions of business, consumer behaviour is not static and shifts nearly continually; based upon current events, developments and culture, and a greater societal interpretation of what aspects should rank in what way. Rather than providing a purely theoretical discussion into consumer behaviour and motivations with respect to ethical and moral questions, the following analysis will consider three unique aspects of moral/ethical consumer behaviour and how they have impacted/continue to impact upon the way in which marketing and business development takes place within the current era. It is the further hope of this author that such a unit of analysis will be beneficial in seeking to understand and define the way in which ethical and moral considerations can be included within marketing approaches and how firms and business organizations can be reactive to the different needs that will be represented within this brief analysis.
Firstly, before delving directly into the issue, it is necessary to understand that ethical and moral interpretations are deeply personal. Whereas it is true that a certain degree of similarity exists throughout society, the more relevant issue at hand has to do with the fact that cultural interpretation defines the way in which moral and ethical situations will be understood. Within such an understanding, the first section of this analysis will briefly engaged in an overview of the way in which culture impacts upon consumer behaviour and the manner through which different cultures will interpret ethical and moral issues and completely divergent ways (Lu et al., 2014). Similarly, the second portion of the analysis will delve directly in to the issues of ethics and morals that had been powerfully represented within a universal setting and impact upon the way in which firms engage with consumers. Naturally, these broad and overarching universal ethics and morals only represent those that are able to cross cultural lines and be represented ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The ETCHICAL Consumer Behavior Essay Example | Topics and Well Written Essays - 4000 words”, n.d.)
The ETCHICAL Consumer Behavior Essay Example | Topics and Well Written Essays - 4000 words. Retrieved from https://studentshare.org/business/1652949-the-etchical-consumer-behavior
(The ETCHICAL Consumer Behavior Essay Example | Topics and Well Written Essays - 4000 Words)
The ETCHICAL Consumer Behavior Essay Example | Topics and Well Written Essays - 4000 Words. https://studentshare.org/business/1652949-the-etchical-consumer-behavior.
“The ETCHICAL Consumer Behavior Essay Example | Topics and Well Written Essays - 4000 Words”, n.d. https://studentshare.org/business/1652949-the-etchical-consumer-behavior.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The ETCHICAL Consumer Behavior

Consumer behavior

... Consumer Behavior Word Count: 2719 Introduction: The topic concerning consumer behavior has, in the recent years, gained more importance, particularly in terms of its use in marketing. Different marketing plans and activities are capable of being determined with the help of an understanding of consumer behavior. Concepts of marketing and the behaviors of consumers are involved under this concept, along with seven Ps of marketing, segmentations, relationship marketing, and marketing planning as well. The term consumer behavior has been defined to be those activities that consumers embark on while they obtain, consume and dispose off any products available in the market. Thus a study and understanding of this topic can be realized...
11 Pages(2750 words)Assignment

Consumer behavior

...?The Singularity boasts of an era wherein human intelligence will become more and more non biological and over trillion times more powerful than whatit is today. It marks the start of a civilization that will go beyond biological limitations and magnify human creativity manifold. Likewise, the repercussions of Singularity on the world at large especially organizations would be immense. It will undergo numerous chances once it peaks at Singularity. The video given is of Ray Kurzweil. He explains singularity and talks about the gradual evolution of technology to the point where it would have completely simulated the human brain. He feels that reverse engineering of the human brain will take place by 2020 and then the inception... Singularity...
2 Pages(500 words)Essay

Consumer behavior

...? Consumer Behavior Consumer Behavior Complaints against Wal-Mart According to the complaints posted by consumers on the independent complaints website Consumer Affairs, it can be inferred that a number of consumers are not satisfied with the service of Wal-Mart. According to one of the complaints, the customer had to face disappointment because no one from the staff helped him out with his queries. According to another customer, the staff did not have knowledge regarding the products available at Wal-Mart therefore he could not find the product he was looking for. Therefore, the company should conduct trainings for its staff in order to enable the staff to satisfy the customers (ConsumerAffairs.com). Complaints against Disney According...
1 Pages(250 words)Coursework

Consumer Behavior

... Consumer Behavior The aspect of motivation plays a major role in determining consumer behavior. Analysts and researchersargue that the instincts and needs of individuals have to be manipulated in such a way that they are inclined towards convincing individuals to making purchases. This is an interpretation of the fact that purchases can not only be manipulated, but also predicted by psychologists. Behaviors are, therefore, inborn and can be manipulated to assess if the individuals will behave in any way. Among such aspects that can be influenced to assess behavior are inclusive of arousal feelings that emanate from within the individual and can be directed towards making purchases by the consumers. In light to this argument, the essay...
3 Pages(750 words)Essay

Consumer behavior

There is a contrary perspective as well, which is, organization can straight way come up with marketing strategies, and then influence the consumer behaviour. That is, if the organization makes an all out ‘attack’ on the customers’ sense organs of eyes, ears and even nose, they can influence or tune the consumer’s behaviour and their buying habits. Either way, it is of paramount importance to focus on consumers’ behaviour and come up with marketing strategies, so the organization’s product or service can be made an enticing one as well as an optimally selling and successful one. In that direction, the focus will be on the British product or brand of BMW’s MINI or MINI Hatch, explaining how its marketing mix elements driven by psy...
11 Pages(2750 words)Essay

Consumer behavior

...CONSUMER BEHAVIOUR: Added-value foods BY YOU YOUR ACADEMIC ORGANISATION HERE HERE HERE Consumer behaviour: Added-value foods Executive Summary Northern Ireland Fast Food Company is considering the launch of their boil-in-bag products into the consumer market, a switch from the catering product markets for restaurants and corporate catering services. It is first important to understand more about the market environment and trends in consumer behaviour which will drive sales success as well as gaining knowledge about distribution, promotion, and the market structure. This market has both advantages and disadvantages for this launch attempt. It should be noted that in certain areas of this added-value food market there are gaps in areas...
18 Pages(4500 words)Essay

Consumer behavior

ect, the study of consumer behaviour is very essential for developing proper marketing strategies and appropriate product lines for automotive products. In general, there are many factors that influence consumer behaviours. Gilligan and Wilson have identified four primary factors that influence consumer behaviour and these are cultural, social, personal and psychological (Gilligan and Wilson, 2003, p.226). However, in automobile industry, the perceptions and preferences of consumers vary according to nature, unity, durability, safety, price and technology of automotive products.
This paper will attempt to discuss consumer behaviour for non commercial automobile products like cars, bikes etc. The automobile products are consume...
12 Pages(3000 words)Research Paper

Consumer Behavior

...CONSUMER BEHAVIOR Consumers go through a complex psychological and psychosocial decision-making process before deciding to make the purchase of a desired product or service. Psychologists and researchers have attempted to evaluate those factors that influence a consumer to make decisions in regard to choosing the products to purchase. This is because the study of consumer behavior enables companies to not only effectively market their products to consumers but also develop products that meet the desires of consumers. This is achieved after a careful analysis of those factors that affect the way a consumer is going to make their choice. This paper looks into why the consumers make the purchases that they do through problem recognition...
7 Pages(1750 words)Research Paper

Consumer behavior

... Topic Consumer Behaviour Consumer behaviour determines how products and services are selected, used and disposed by individuals and organizations. This behaviour can be influenced through trends that are publicized through sharing sites on social media. Consumer behavioural patterns can also be influenced through consumer addiction which is the constant use of specific product by consumers. Sometimes, change in consumer behaviour can result to ant consumption, compulsive consumption and consumer addiction. This behaviour is also triggered through advertising that has a great impact on consumer decisions. Perspectives of economics of information emphasize on the importance of advertising as means of product disposal. Advertising changes...
1 Pages(250 words)Assignment

Consumer Behavior

...Consumer Behavior Table of Contents Task 1 1 Consumer Behaviour 4 Task 2 9 Own Reflection 14 Task 1 The word ‘retro’ has been gaining huge popularity since the past few decades. It is one of the most widely used terms in the context of consumer behavior as well as marketing. The term is somewhat a stylish synonym for phrases like ‘simply old’ or ‘old-fashioned’. For instance, few years ago Monaco’s tourism office repackaged a standard tour which included visits to an exhibition of ‘Napoleonic Memorabilia’ and ‘Principality’s Wax Museum’ as ‘Retro Day: A History and Tradition Tour’. In this case ‘retro’ can be equated with ‘classic’ or ‘timeless’. ‘Retro’ can also depict a viewpoint of life. Technological obsolescence can also...
13 Pages(3250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The ETCHICAL Consumer Behavior for FREE!

Contact Us