Leadership Development and Organization Change in Google - Essay Example

Google is the most popular and “googled” company in the world of business at present. Just like Coca-Cola and IBM were some of the best companies decades ago, everybody wants to model themselves after this great company now. What's the secret to Google’s innovation and how long will it enable it to remain competitive in its industry? Google relies heavily on innovation for its growth. Google recruits “the best and brightest”(top GPAs, top schools, despite experience and age).

It has also created an atmosphere that is the desire of every Generation X or Y worker; cafeterias, flexible working schedules as well as the 20% policy which allows each employee to make use of one day every week researching a unique and innovative project of their liking. Very few companies can afford such luxuries for their employees. Secondly, Google has built a product innovation culture. Thus numerous new products, as well as services, can be found in Google at present, and engineers are persuaded to constantly create new ones.

Google creates its internal human resource together with the talent management system, created on the conviction that Google can go on and do it “better.”Something that few organizations can afford to do (Carter & Ulrich, 2005).