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Strategic Management and Strategic Competitiveness - Essay Example

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The firm serves as one of the major transporters in the North American Railroad Industry. The company boasts of railroad links in 23 states and over 150 years of operation. It primarily…
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Strategic Management and Strategic Competitiveness
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Through the years, the company’s evolution is a vivid example of corporate sustainability. Globalization allows the creation of links, both physical and virtual, among several locations in the world. Technology serves as a tool that facilitates the process of globalization. Union Pacific’s early years enjoyed significantly fewer technological processes in comparison to today’s technologically driven world. Furthermore, rapid globalization occurred in the 20th century and reached its peak in the current century.

The company income as of December 2012 stood at $ 3.9 billion (Form 10-K, 2012). This is an all-time high during the several decades of existence. The company’s large revenue directly relates with the forces of globalization and technology advancement. Particularly, the interconnectivity of the firm through mobile communication and the internet facilitates the creation of a link between the US based railroad company with Canada and Mexico. The railroad currently serves in connecting the United States with these countries.

The company employs an advanced Information Technology System that primarily controls all transportation operations through the establishment of a communication link. The fast establishment of communication between the company and the customers facilitate faster systems of service delivery. Moreover, the application of technology creates an efficient transportation control system. Globalization facilitates the exchange of goods among different areas of the world. Therefore, the area served by the railroad received larger volumes of produce from other areas in comparison to the period before globalization.

The regions also export several products to other regions. Railroad transport through Union Pacific acts as a primary link during this operation. The age of globalization and technology serves in enhancing the importance of Union Pacific Corporation. The industrial organization approach views the firm’s external

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