Strategic Management and Strategic Competitiveness - Essay Example

Globalization is a process of increasing proportion of social, economic and cultural activities across the national borders. There were positive and negative impacts of globalization of Coca-Cola Company. Marketing strategies, technology and product differentiation are some of the factors that supported the rapid growth and development of the company globally. Under marketing strategies, the company used popular catchy jingles, and advertising slogans, which had a great impact to the minds and hearts of the people worldwide (Lopez, 2012).

The slogans were meant to influence the consumers in remembering the product. The company also customized the product in order to meet needs of the sole markets. Coca-Cola Company also exercised Packaging differentiation, which also had a great impact into various market segments. The impacts of globalization of Coca-Cola Company also had a negative impact in some countries globally. For example, in India, the problems occurred after the company started to exploit recourses and labor in the country.

The lands were to be cleared for the establishment of the factories where a number of people got displaced. The agricultural workers were left without a source of income after their lands grabbed by Coca-Cola Company. Many of the farmers committed suicide because they lacked alternatives of earning a living (Rao & Sivaramakrishna, 2008). After the establishment of the factories, the nightmare did not end because the residents were still hired to work in dangerous assembly lines, which caused physical pain and psychological damage as well.

The company did not consider age or gender, but hired anybody. Child labors existed, meaning the some of the children did not attend school, which can lead the future generation of India to remain uneducated, hence low chances of stabilizing India. Some of technological factors that have positive impacts to the company include; efficiency of corporations marketing, advertising and