Saudi ARAMCO Compensation Scheme - Assignment Example

Given that the company operates in over 200 nations across the globe, it is faced with the need to make a choice of whether to globally standardize their products and thus benefit from economies of scale operation (Bell 12). It is also faced with the need to adapt their products to a specific market segment or adopt integrated approaches that simultaneously make use of both approaches. Much literature has been produce regarding the external and uncontrollable factors that may impact on the company’s strategic positioning.

This study is meant to look at the internal variables and the externalities in order to derive the “best fit” tactical and strategic approach. The paper seeks to illustrate how the company’s tactics and international strategy harmoniously work after a deep consideration of the external forces existing in the global market. Organizational and strategic effectiveness are very vital for the success of any business organization, although they are very different. According to Bell (57-9), strategic positioning is unique in the sense that it seeks to integrate both organizational and strategic effectiveness in a manner that serves to differentiate a business organization in the market place and thus drive success.

When looking at a product strategy, management in a borderless world does not necessarily mean managing by the averages. It does not also mean that to make a product appealing to the customers means removing the localization of the product. It rather means setting the stage for the management of the product to thrive locally and internationally. The company sells non-alcoholic beverages and it currently operates in more than 200 countries globally. The company is famous for its innovative soft drink, “Coca-Cola” although it can presently boast of over 230 brands.

It employs almost 30,000 people across the world. It is noted that 80% of the company’s profit and 70% of its