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Redbox Corporate Management - Essay Example

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Summary

From the paper "Redbox Corporate Management" it is clear that generally speaking, Redbox provided video games that are good sources of entertainment for children thereby relieving their parents once they are in stores and restaurants among other places. …

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Subject: Business
Type: Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: jastnyah

Extract of sample "Redbox Corporate Management"

It is imaginable to introduce entertainment venture or such related in a restaurant, but the McDonald’s restaurant initiated movie-selling ventures. The idea was that consumers of the same had a rough time running up and down looking for these items; hence, providing a store or a kiosk within the restaurant could ease their access and purchase of these items.

Notably, other than being initiated by the McDonald’s management, the Redbox was introduced to other retail outlets including mass retailers, grocery and convenience stores, and pharmacies among other fast-food restaurants. Finally, it is worth noting that the Redbox not only started its operation as a movie selling store kiosk, but also majored on items including grocery items including eggs, milk, and sandwiches. However, of all the store kiosks, the DVD rental kiosks became more successful than the other grocery kiosks thereby making the company focus on the DVD market (Redbox Corporate Managemen 00: 08:22). Notably, the same success of the DVD kiosks has made the company to be thinking of expanding the market to other regions with the immediate region in mind being Canada.

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