Fast Food Franchise - Coursework Example

Fast Food Franchise Facility Layouts Pizza Hut and Arby’s are two of the most recognized fast food franchises in the US. Whereas Pizza hut has a recognition for its various styles of pizza in addition to dishes such as salads and dessert, Arby’s has majored its specialty in sandwich making. These companies are ever competing to win as many customers as possible. This is because winning the hearts of many clients’ results to loyal customers, which is directly proportional to high revenue from the company.

It is because of this that these companies have different ways of luring more customers. Both Pizza Hut and Arby’s usually have gift cards offered to loyal customers of the franchise. Arby’s gift is normally a packet of freshly sliced meat (“Arby’s”). Pizza Hut offers gifts to its customers but unlike Arby’s; it has a variety of gifts that the client chooses. Some of the most common gifts from Pizza Hut to its loyal clients include e-gifts and traditional gifts that normally comprise of pizza, pasta, wings and much more (“Pizza Hut”).

The two companies also have various promotional methods. This is normally in a move to create more awareness of their products to the people in a bid to attract more clients. Apart from television, Arby’s promotional method comprises of use of mascots while Pizza Hut normally relies on offering gifts.Effects of Facility Layouts The layouts could be an advantage or hindrance to productivity. Gifts cards are the most used forms of luring clients into becoming loyal to the company. This is because once one receives a gift card; he or she becomes a loyal client.

Continuous purchasing of food from the company by using the gift card normally results to one getting points, which are usually redeemed for a free meal. Gift cards can also result to a drop in productivity. This is because, once many people have gift cards, the company would start giving out more free food in the form of gifts. Promotional methods used by these companies can be advantageous yet at the same time can be a hindrance to the company’s productivity. The use of television advertisement is a better promotion method.

This is because it normally reaches many people at a rather short period. The methods can also be a hindrance to productivity. This is because not many people watch television and this might result to low response from the television promotions hence resulting to decline in a firm’s productivity. The use of mascots as a promotional method is normally beneficial to a company. One reason why mascots enhance productivity in a company is that they are memorable hence resulting to the growth of the brand.

Conversely, mascots can result to a decline in productivity if not used effectively. For instance, if a company uses a bad mascot, it will not get the attention of customers hence a drop in revenue. Supply Chain of Pizza Hut Pizza Hut has its own supply chain service that is normally responsible in ensuring that all the company’s stores have adequate items such as dough, ingredients and equipment. The supply chain is quite effective since through it ensures the franchise is in a position to maintain quality standards and consistency (“Researchchomatic”).

By ensuring that all stores are well equipped, this results to satisfied customer service that is directly proportional to increase in productivity.Areas of effectivenessProper customer services where staffs receive training to ensure clients receive proper treatment (“KPMG”).Proper supply chain management whereby the company ensure that all its stores are fully equipped to serve the high number of customers that visit the franchise on a daily basis.Proper asset management whereby the company ensures that the assets including the working staff are properly managedAreas of deficienciesWeak sales and marketing effortsPoor cost control systems and procedures.

Inappropriate business planningWays of Improving DeficienciesHiring qualified personnel like chefs and drivers in addition to offering them regular training.For the case of poor system, the firm ought to come up with a labor tracking system whereby personnel’s performances are monitored for example how many times the room was cleaned (“Vesta Hospitality”).There should be introduction of the budget in order to curb the issue of poor business planning. Work CitedArby’s. About Us. 2014. Web. 6 May. 2014.

< http://arbys.com/about-us> “Business Effectiveness.” KPMG. 2014. Web. 6Th May 2014. Pizza Hut. e-Gift Cards. 2014. Web. 6 May 2014. < https://order.pizzahut.com/giftcards> “Supply Chain Management Of Pizza Hut.” Researchchomatic. 2013. Web. 6 May 2014. < http://www.researchomatic.com/Supply-Chain-Management-Of-Pizza-Hut-89329.html> “5 Fatal management Company Deficiencies That Destroy cash flow.” Vesta Hospitality. 2011. Web. 6 May 2014. < http://www.vestahospitality.com/files/1268/5%20FATAL%20MANAGEMENT%20CO MPANY%20DEFICIENCIES%20THAT%20DESTROY%20CASH%20FLOW.pdf>