Answer the 3 questions - Essay Example

Business There are several business forms that exist under the UK law. One of the forms includes the sole trader business. They are the easiest to set up because they don’t require complex paperwork. The business and the owner are same according to law. The sole trader is always responsible for all the debts found in the business because he or she does not have limited liability. The sole trader produces annual accounting return for the Inland Revenue (Harris 2001, p.12). Freeman Hardy Willis is a good example of a sole trader.

Partnerships are another form of business which exists in the UK law. Deed of Partnerships is a document made by the partners and signed by a solicitor thus helping in setting up of partnerships. The Deed sets out the binding and legal relationship between the partners. Profits sharing and responsibilities of each and every member are stated in the Deed. Traditionally, partners had unlimited liability (Harris 2001, p.23). This meant that they were jointly responsible for the debts of their partnerships.

This however changed in 2001 and it led to some large firms like the accountancy to have limited liability. A good example of a partnership is the Wright, Brown and Ali L Partnership.Companies are also another form of business forms. The people that own companies are the shareholders. Each and every shareholder in a business is responsible for the debts in the business up to the sum they have contributed should the company run up debts (Harris 2001, p.45). Various documents for example a Memorandum and Articles of Association are required for a company to register.

The registration is done at the Companies House found in Cardiff. Example of companies includes Marks and Spencer, BP and many more.There are two types of companies namely public limited company and the private limited company. Public limited companies are those companies which are listed in the stock exchange. The financial records of public limited companies are always open to the public (Harris 2001, p.37). Examples include Tim Horton’s and many more. Private limited company on the other hand is a business company incorporated as an independent retailer in a market place.

The shareholders have limited liabilities and mostly the shares are not open to the public. A good example is the PLC.Marketing communications proportional mix is a broad terms that is used to describe a set of tools that a business can use in the process of communicating effectively its products or services to the clients. The proportional mix is inclusive of advertising, sales, public relations, personal selling and direct marketing. Advertising helps to create awareness. It also helps in promoting their products and benefits (Harris 2001, p.34).Public relations always involve a sustained attempt to help develop the reputation of business by using the media to help create the desired image.

Sales promotion when used effectively helps move the old stock and counteract the competitor’s ability. Personal selling is important since it helps n promoting the approach which is tailored to the needs of the individual response. Direct marketing is also another example. The techniques help to target specific target accurately. Sales representatives always motivate people and also needs to be motivated so that a business targets are achieved (Chunawalla 2008, p. 23).There are several importance of organizations making good selection decisions.

One of the importances is the pervasive function. Decision making is important in each and every step in the making of strategic planning. There is always need to bring some sense of uniformity and smoothness in the performance of the organization.Indispensable component is also another importance of making good decisions (Chunawalla 2008, p. 43). Decision making is very important and hence cannot be separated from the management functions. Indispensable component is important in that it determines all management options and deals with every part of the management.

Making good decisions also helps in establishing plans and polices of a marketing organization. Every organization has its own plans and policies (Chunawalla 2008, p.38). When the plans for each and every organization are determined, then it becomes very easy to run the organization smoothly.The selection methods included in making decisions are psychometric testing which involves testing the ability, aptitude and personality testing (Chunawalla 2008, p. 43). Online screening and short listing is usually based on the assessment of the candidate’s qualifications against the job’s requirement.

The selection techniques are used to reduce costs from recruiting and training sustainable people. It also helps in recruiting the best in a competitive world. Good selection also to ensure that there is a good match between skills and needs, values as well as the ethos of an organization and job candidates.BibliographyHarris, R, 2001, Industrializing English Law: Entrepreneurship and Business Organization, 1720-1844, Cambridge University Press, Cambridge. Chunawalla, S.A, 2008, Advertising, sales and promotions.

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