Service Matrix - Coursework Example

YourFirst YourLast Matrix Analysis The service-positioning matrix is an analytical tool that shows how thesequence of activities that a customer encounters while seeking service translates to the initiation of a recommended design of service system (Bukula, & Snaddon 3). The matrix comes in handy for managers who are mostly involved in marketing and operation linkages. However, managers face several challenges when dealing with this matrix. Some of the challenges include facility choice, process choice as well as understanding the role played by customers during its creation and implementation.

Product process matrix is an analytical tool that attempts to show the relationship between the technological life cycle of a product and its standard life cycle. The matrix is useful in the organization in pinpointing the production approach to be used when producing a particular product based on the customization requirements of the product and the amounts of product to be used. The similarity between the product process matrix and the service-positioning matrix is that the management with the intention of helping them make sound decisions that affect the business uses them both (Bukula, & Snaddon 18).

The difference between the two matrixes is that while service positioning matrix aims at attracting the customers to the firm, the product process matrix is used to help reduce costs of production and storage.Doctors mainly use service-positioning matrix. The doctors understand how their patients like to be treated and can use the matrix to achieve better results. The benefit is that the services rendered are at a personalized level and this is good for the profession. The limitation of the matrix in the hospitality industry is that it can lead to increase in resources since the doctors’ use most of their time and resources, as well.

Product process matrix is mainly used in the manufacturing industries. Businesses need to know how much to produce efficiently. The benefit is that it cuts costs. The major limitation is that it may lead the business to make losses in the worst-case scenario (Bukula, & Snaddon 23). The uniqueness of the service matrix is that it deals with customers. On the other hand, the uniqueness of the product-process matrix is that it deals with the production process of the firm.Works citedBukula, M.s., and D.r. Snaddon. "Schmenners Product-Process Matrix.

A Critgue using S.A. Book Printers." The South African Journal of Industrial Engineering 8.1 (2012): 1-24. Print.