RyanAir's Management Strategies - Essay Example

An organization engaging in such controversy should be losing its clients at an alarming rate, but the opposite has been happening. The organization reported a 13% profit after all the controversy, as well as a 5% increase in the number of passengers.

The model used by RyanAir to increase its publicity is incoherent with the stakeholder theory which emphasizes the management of any given organization using the appropriate morals and ethics. The stakeholder theory also demands that the organization is managed through a set of codes of conduct that do not breach any contract nor impact any stakeholders in a negative manner, ethically and morally speaking. A thorough analysis of the stakeholders indicates the overall violation of this theory by Ryan Air.

One of the stakeholders that get to suffer from the organization’s publicity stunts is the employees. Despite the fact that they might have chosen to take the nude photos, for instance, is just as a way to keep their jobs, and with the company making such controversial stunts, the cabin crew suffers greatly. Secondly, another key stakeholder is the customers. The customers have suffered greatly from the comments made by the CEO. Additionally, with all other airlines considering clients as their key concern RyanAir has been a demeaning customer, for instance in one case where he said that they are not always right. The third groups of stakeholders are the owners of the company and besides the ruining of the organization’s reputation; they have been the biggest gainers in all the controversy. Read More