#5: Mike's Express Carwash - Case Study Example

Mike’s car wash The Nordstrom method is a method used by companies to ensure excellence in service. The car wash has provided a number of choices to the potential customer. This is because the car wash provides a number of services and hence the customer has the option of choosing from the many available choices. The car was is also an inviting place. This is because it is located in a convenient location. The business is also attractive and hence the customers are comfortable going to the car wash.

The place is also attractive because of the employee available in the car wash. The employees are dedicated at provided perfect customer service. They are friendly and they work according to the specifications of the customers. The customer relationship is outstanding and that ensures repeat visits by customers. Most people are usually after perfect customer service. That is usually a source of motivation for repeat visits. The employees are empowered to make sound decisions. This is because the employees are allowed to negotiate with customers and explain to customers about any pending issues (mikescarwash.com)That ensures that there is no bureaucracy in decision making in the car wash.

The car wash has promoted competition because it ensures that its services are a notch higher over its competitors (typepad.com). The Nordstrom method has proved to be a perfect approach to customer service. This is because the approach aims at first satisfying the customers by the services rendered in a business. One way that the Nordstrom method has worked for Mike’s carwash is by providing a number of services that have discounts. That enables the customer to choose from the service that best suit him/her.

Work citedMike’s carwash. Retrieved on 23rd April 2014. From http://www.mikescarwash.com/PROGRAMS/WashBooks.aspxNordstrom’s customer strategy. Retrieved on 23rd April 2014. From http://customerservicereader.typepad.com/customer_service_reader/2005/12/nordstroms_ 1_cu.html