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Week 6 learning activity Strategic evaluation facilitates the use of various methods to provide credible and useful information in the right time in order to increase organizational effectiveness. To understand the process of strategy evaluation, it is important to understand its essential criteria. The criteria for strategy evaluation include consistency, feasibility, consonance and advantage. Strategy evaluation is also important in the organization regardless of its size. This is because; it informs the managers and employees of the progress towards attainment of the of the already set objectives (Outram, 2003).
Members of the organization should also participate in the determination of suitable corrective measures. Conversely, while using strategy evaluation there are variety of drawbacks in terms of consistency, consonance, feasibility, and advantage that affect is implementation in any organization, thus leading to unfavourable consequence. One of the pitfalls that affect implementation of an organizational strategy is failure of the firm’s to focus. The organizational goal and objectives have to be consistent for the success of the strategy.
When an organization fails to focus, its consistency in the market is also affected; thereby the organization ability to gain advantage fails (Outram, 2003). This pitfall leads to loss of profits thus, hampering implementation of the strategy. To correct this kind of drawback, the organization has to determine its objective and focus on it. To ensure that the organization maintains its focus, the management plays significant roles. As a result, the organization can maintain its consistency in provision or a product or service in which it specializes to produce or offer.
The second drawback that hampers strategy implementation in an organization is the incapability to nurture belief in its strategy. An organization trying to implement strategy in its operation without passion as a driving factor, will lead to failure of in implementing the intended strategy. This will deny the organization an advantage of creating a superior strategy against its competitors thus fails to ensure profitability as well (Outram, 2003). To correct this, organization has to demonstrate confidence in its culture and belief through effective communication with the intention to win its customers’ confidence.
Organization strategic evolution is likely to fail when the organization does not inculcate a sense of pace in its operations. Mainly, organization’s inability to inculcate a sense of pace will affect the rate of executing its business activities. As a result, this ends up delaying transaction activities as well as other related aspects, which are essential and meant to ensure it has high aggressive edge in the market (Outram, 2003). This will affect consistency of the organization in the market leading it to incur significant losses.
The organization ability to adapt to market trend affects it in relation to profits generation. In ability of the organization to employ, an appropriate team to implement the organizational strategy will affect evaluation of such strategy. Inappropriate team will produce unsuitable information in regards to evaluation of the strategy. The organization can thus not benefit from consistency, feasibility, consonance and advantage of a strategy (Outram, 2003). It is the duty of the management to ensure that the right and suitable persons are in charge of the major organisational activities.
Failure of the organization to respond to the structural changes in the market is a significant hindrance in relation to the organizational strategy. Inadequate knowledge about the structural changes in the market leads to implementation of strategy with various mistakes that can adversely affect the organization (Outram, 2003). To correct this, organization has to demonstrate its competencies, abilities, talents and skills to carry out a given strategy in addition to express its superiority in resources and skills against its competitors in order to have a large market share.
ReferenceOutram, C. (2013). Real Business -10 pitfalls in strategy and how to avoid them. Realbusiness.co.uk. Retrieved from
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