Stoat company - Case Study Example

Segment 2003 2004 2005 2006 2007 2008 Granulamuesli bars 115.2 128.0 140.8 153.6 163.2 172.8 Sports and eegy bars 140.3 167.5 194.6 218.4 242.2 266.0Other bars114.2152.7187.7214.4248.8283.5overall369.7448.1523.1586.4654.2722.3Cosumer attitudeThe table below shows the customer attitude in Stoat Company; these products include all the types of breakfast cereals and porridge, these products are represented in the market share of stoat. These figures for cereal bars in the UK show the need of the bars to expand their horizons in this area in the coming years.

As evident in the table, in 2008, the UK cereal bar was valued at us 0.7$bn. thus was under three aras of produts namely granola/muesli bars, sports and energy bars and others. These figures indicate that there is a future for stoat products as it has seen extensively covered all the potetinal market in the UK.incrase in income form the year 2003 to 2008.Comparing pricesThere are six types of stoat flavor namely apple & cinnamon, fig& date, white choc & hazelnut, blueberry & honey,raspberry and honey used for the porridge bars and three flavours namely classic Scottish, apple & cinnamon, , cranberry & blueberry that are used for the porridge quick pots.

The prices of these different flavors differ and are purchased on basis of preferences and the use.PRODUCT NAMEpricesS/ All Flavours-Individual Porridge Bars (50g) 0.89All Flavours-Cases of Porridge Bars ( 18*50g) 15.95All Flavours-Individual Porridge Bars ( 80g) 1.29All Flavours-Cases of Porridge Bars ( 28*80g) 35.95All Flavours-Individual Porridge Quick Pots 1.29All Flavours-Cases of Porridge Quick Pots ( 16*60g)19.5Box of Apple Cinnamon Porridge (550g) 2.99Box of Apricot Sultana Porridge ( 550g) 2.

79Box of Unique Scottish Porridge ( 550g) 2.49Box of Sunflower & Poppy Seed (550g) 2.79Case of Apple Cinnamon Porridge ( 6*550g/750g) 17.85Case of Apricot Sultana Porridge ( 6*550g/750g) 16.65Case of Unique Scottish Porridge ( 6*550g/750g) 14.90Case of Sunflower & Poppy Seed ( 6*550g/750g) 16.95 From the above table, it is evident that stoats has opted to make different flavors with different sizes and different sizes. Thus is to target the different customers who have different tastes and as well as different financial capabilities.

Refrences listStoats Porridge Bars case Stidy: Fusing traditional cooking, healthy eating trends and guerilla marketing to establish a brand. CAVUSGIL, S. T., KNIGHT, G. A., & RIESENBERGER, J. R. (2008). International business: strategy, management, and the new realities. Upper saddle River, N.J., Pearson Prentice Hall.CAVUSGIL, S. T. (2009). Conducting market research for international business. New York, NY, Business Expert Press.STEVENS, R. E., SHERWOOD, P. K., & DUNN, P. (1993). Market analysis: assessing your business opportunities.

New York, Haworth Press.ZISA, L. (2011). Positioning and Opportunity Assessment Report with main focus on Germany, China, USA, New Zealand The establishment of an English Tea Company. München, GRIN Verlag GmbH. http://nbn-resolving.de/urn:nbn:de:101:1-201105302271.KEILLOR, B. D., & WILKINSON, T. J. (2011). International business in the 21st century. Santa Barbara, Calif, Praeger.