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Ford Motor Company has a large market share. Automotive segments of Ford Motor Company include; Ford North and South America, Ford Asia and Africa region and Ford Europe. The market share of Ford Motor Company for the last 9 months has risen significantly to 15.8 percent. This is higher as compared to the market share of the year 2012 which was 15.2 percent in US. However, the market share of Ford Motor Company is estimated to increase by 7.4 percent. This means that the company will be able to make auto sales of 15.9 million up from 2012 sales of 14.8 million (Young, 2013). There is a very high competition in the international market yet Ford remains consistently competitive. In Europe, the analysis of Ford products shows that it is the second best seller in the past five years. This is attributed to the best performance the company has made recently in Russia and UK (Vlasic 2011).
Ford Motor Company is a global leader in manufacturing and sales of automotive products. The company distributes its manufactured vehicles in approximately 200 markets across the world. Ford also has other responsibilities such as servicing and offering of credit to interested parties. The company employs quite a number of people in all industries (Forever Ford 2014).
Ford motor company has its operations in many parts of the world; for example, it has subsidiaries in countries like UK, Australia, China, and Japan. Political stability in those countries is favourable. This means that business can be conducted without any interference from governments. This has given the opportunity to Ford Motor Company to excel in market share, in various countries.
Economic challenges in the world have seriously affected companies including Ford Motor Company. Many companies were forced to withdraw from the business but others adjusted their production and reduced the work force. The
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Ford has been in crisis for some years now. The reasons that have lead to this crisis are many. There are external factors as well as internal factors that lead to the present crisis situation. But it is found that the center of all the issues of Ford is the serious mismanagement which has been undergoing in the company for years.
Business policy also deals with the acquisition of resources with which corporation goals and visions can be attained. It is the study of the functions and responsibilities of higher management, the substantial issues impacting corporation achievement and decision impacting corporation in long-run (Vlasic, & Bill 19).
Only few corporations are as closely tied with the history and development of industry and society throughout the last century as Ford Motor Company. As with many great enterprises, Ford Motor Company's beginnings were modest, starting with a small runabout called the Model A.
For understanding the illustrated aims, we have followed an extensive case study approach in presenting a macro-, and micro-economic perspective in analysing the content. Coming to specifics, the paper starts off with a cursory glance at relevant scenario analysis of FPV, followed by a close approximation of factors that govern the creation, and sustenance of economic value, mainly researching into the input-output channel flow.
This will be followed by thorough evaluation of the current marketing mix and programs of Ford Galaxy relative to intense competition. In the end, a series of marketing recommendations will be presented primarily to augment the current practice and challenge the company to move forward aggressively.
The Company’s first name was the Henry Ford Company but later renamed to Cadillac Motor Company after Ford got the rights to his name and withdrew the rights (Winnewisser, 2005; pp.12). Twelve investors joined hands in 1903 and
The company is a leading manufacturer of automobiles in the world that include commercial vehicles and luxury cars under its ford and Lincoln brand respectively. The company expanded globally and acquired other automobile company over the years by partial or full