The Foundations of Business - Essay Example

Teacher Why Is Apple Successful? Apple became successful because of its radical and revolutionary innovation among its products thatdisrupted several industries that include telecommunication, entertainment and computing industry. It changed how products are created and even created new industry to make its product a pioneer that made Apple a very successful company.Apple did not just make things better in its products. It changed how the products are made and even created an industry that made other products obsolete.

Its iPod rendered the bulky Walkman obsolete because it can store thousands of music and play them better at the same time. When it launched the iPhone, the smartphone industry was revolutionized and debunked Blackberry as the market leader in the smartphone industry. It did not only beat competition in functionality but also in design that made Apple an iconic brand. Apple also created markets and industry for its products that did not even exist before. For example, it created the tablet industry with its iPad.

Its creator Steve Jobs was severely criticized that the product will not be successful in the market. Steve Jobs and Apple however proved their critics wrong when the iPad became successful that its competitors followed suit. In sum, Apple’s success can be attributed to its radical and revolutionary innovation among its products. It also created new industry such as the computer tablet industry with its new iPad. The combination of innovation and pioneering made Apple successful. It is no wonder that Apple has replaced Coca Cola as most preferred brand today.