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Mal Entertainment - Essay Example

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This discussion presents Mal Entertainment which is a proposed business, which will be located in Manchester, Uk It will cater services to all types of customers. The services include planning and management of events and parties. The proposal prepared below highlights its target market…
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Download file to see previous pages From this study it is clear that the business will provide all services right from planning, arranging, and carrying out events and parties. These will also include food services as per the requirements of clients. Although, the company will not start with kitchen, but it will provide such services by contracting with the third party that specializes in delivery high quality food. The key events that the company will focus on include birthday events, business conferences and meetings, youth parties, and weddings.

This paper highlights that at the inception, the proposed business will offer its services in Manchester, UK. Upon successful achievement of established benchmarks in this market the company will expand its services to other major cities including London, Birmingham, New Castle, Nottingham, and Glagow etc. The markets have common characteristics in terms of their social and cultural setup. Three different food menus are provided below on the basis of the pricing offered by their vendor. 
The business will undertake different marketing and promotional activities. The marketing activities will include listing of business on various business print and online directories. In addition, the company will use banners for marketing on different websites, social media platforms, and even cable TV. In addition, various promotional activities will be carried to offer discounts according to the clients’ requirements and events taking place during yearly holidays. ...Download file to see next pagesRead More
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