Managing Non-profit Organisation - Essay Example

Running Head: Managing Non-profit Organisation Managing Non-profit Organisation [Institute’s FUNDRAISING TASK of Organisation: “Girl guiding UK and the Scout association” 2013 2012 2011 2010 2009 Voluntary income £ 11.6 m £ 12.2 m £ 9.6 m £ 10.2 m £ 10.0 m Voluntary Expenditure £ 0.15 m £ 0.14 m £ 0.14 m £ 0.30 m £ 0.23 m Income from charitable activities £ 17.8 m £ 30.7 m £ 21.3 m £ 24.5 m £ 25.9 m Expenditure on charitable activities £ 19.6 m £ 41.7 m £ 34.2 m £ 38.2 m £ 39.6 m Income from trading activities £ 0.7 m £ 3.7 m £ 1.0 m £ 0.4 m £ 1.1 m Expenditure on trading activities £ 4.6 m £ 5.0 m £ 5.2 m £ 4.8 m £ 4.9 m (Source: Girlguiding UK, 2013; The Scout Association, 2013) Voluntary Income Detail List top 4 sources of voluntary income e.g. individual donations, corporate donations 2013 2012 2011 2010 2009 Subscriptions £ 9.5 m £ 8.6 m £ 9.0 m £ 7.8 m £ 8.1 m Trading Income £ 21.4 m £ 19.2 m £ 20.1 m £ 5.3 m £ 4.6 m Investment Income £ 1.0 m £ 0.82 m £ 0.87 m £ 0.65 m £ 0.55 m Donations £ 0.70 m £ 0.62 m £ 0.59 m £ 0.82 m £ 0.72 m (Source: Girlguiding UK, 2013; The Scout Association, 2013) Fundraising challenges, problems or priorities Main fundraising challenges faced by Girl guiding UK and the Scout association are: Insufficient resources such as finances, talent and time Convincing the external sources as well as internal decision makers to invest Extent of responsibilities together with high expectations and low budgets FINANCE TASK For your focus organisation, refer to their Financial Accounts and show the following information: 2013 2012 2011 2010 2009 Total income from all sources £ 43.6 m £ 52.2 m £ 39.7 m £ 43.0 m £ 45.6 m Total expenditure of all kinds £ 26.2 m £ 31.7 m £ 23.6 m £ 23.4 m £ 23.3 m Total Funds to carry forward £ 71.6 m £ 69.2 m £ 70.4 m £ 59.1 m £ 63.2 m Unrestricted Funds to carry forward £ 65.3 m £ 62.2 m £ 61.3 m £ 61.2 m £ 60.8 m (Source: Girlguiding UK, 2013; The Scout Association, 2013) Using the worked examples of ratio analysis we have covered in class, calculate the following for your focus organisation: 2013 2012 2011 2010 2009 Voluntary income margin 77.3 87.1 68.6 34 43.5 Trading income margin .15 .74 .19 .08 .22 Charitable activity deficit .91 .74 .62 .64 .65 (Source: Girlguiding UK, 2013; The Scout Association, 2013) CAMPAIGNING TASK Name of campaign “Junk: the Most Useful” Issue It has been an observation that people in communities usually do not give importance to used items and they usually throw them away in the dustbin. This campaign will be an effort to offer awareness to people, especially youth in the usefulness of such items, such as newspapers, magazines, used bottles, cans, etc. Vision It is the Association’s vision to ensure habits and activities that may bring people closer to nature. Scouts & Guiding groups may collect junk material on quarterly basis that will be an effective way of acquire funding and at the same time, indicate use of items that are considered useless. Objectives One of the major objectives of this campaign is: To offer awareness regarding the usefulness of junk material in the community, and for the community Resources The campaign is a cause-based online advocacy that will require technological resources to run the campaign smoothly and effectively without any hassles. For this purpose, some funding will be required to spread the message in targeted areas. Power and influence map Targets The Association will put efforts to involve all the Scout Groups and Guiding institutions to target families, especially youth in the community. Campaign messages The campaign messages will usually signify the financial benefit that youth may acquire from collecting junk material from homes or communities, and the way these junk materials can be turned into useful items, such as soda cans into pencil jars, oilcans into dustbins, newspapers into bags, etc. Online tactics and actions The campaign will only use online platform, particularly social media, such as Facebook and Twitter to spread the message to youth registered with the Scout Association and Girlguiding UK who will then become ambassadors of the campaign to spread message to several other individuals in the same communities and societies. The Association will also create official pages of the campaign that will have small quizzes, games, etc to influence youth. Key performance indicators One of the major key performance indicators will be participation of youth on social media pages that will allow the Association to determine level of reach among the targeted audience. The second key indicator will be the amount of funding that Associations will acquire by collecting and selling junk material. MANAGEMENT ISSUES The below mentioned SWOT analysis will be helpful in identifying management issues for further research. Strengths The Association (Girlguiding UK, 2013; The Scout Association, 2013) has a reasonable number of trained teaching and non-teaching staff that is one of its strengths. Besides, the Association’s centres are located at different locations that are accessible for youth as well as their parents conveniently. Ample of learning resources is available in the form of human and learning resources at these centres. Weaknesses Despite of many campaigns, one of the major weaknesses of the Association is lack of community involvement that has not allowed the association leadership to achieve its targets fully in the past (World Scout Bureau, 1998, pp. 12-18). Although Association has ample of learning resources, however it always lacks financial resources that create hurdles in completion of various tasks and activities (Souto-Otero, Ulicna, Schaepkens, & Bognar, 2011, pg. 6). Opportunities A huge number of private organizations (WOSM, 2013) are seeking their participation and ownership in scouting and guiding that signifies a possibility of public private partnership in the future. Since community has easy access to the centres, this can act as an opportunity for the leadership to involve community in various activities. Threats Lastly, private competitors are a threat for the Association as they may enter the environment with more financial resources and capital along with materialistic intentions that will act as a threat for the institution. From the SWOT analysis, one of the two major issues that require further research are as follows: Sustainability of Association’s funding Enhanced role of community involvement in scouting and guiding REFERENCES Girlguiding UK. 2013. Official Website of the Girlguiding UK. Available at http://www.girlguiding.org.uk/home.aspx Souto-Otero, M., Ulicna, D., Schaepkens, L., & Bognar, V. 2011. Study on the impact of non-formal education in youth organisations on young people’s employability. The European Youth Forum & Bath University/GHK Consulting. The Scout Association. 2013. Official Website of the Scout Association. Available at http://scouts.org.uk/home/ World Scout Bureau. 1998. The Essential Characteristics of Scouting. World Scout Bureau Press. WOSM. 2013. Official Website of the World Organization of the Scouting Movement. Retrieved on June 01, 2013: www.scout.org Read More