Business plan for a Sneaker Store - Thesis Proposal Example

The business would be insured through proper risk assessment. The initial cost f start-u would be met through local development agency, bank loan and personal contribution. The businesses provide goods and services that meet the demands of the customers. The current business plan for The Sneaker Store would primarily focus on the sale and marketing of Chinese shoes which have huge market demand due to their relative low cost and meeting latest trend. The sneaker store would cater to the footwear demand for men, women and children and would have rugged and casual footwear for young men and boys, trendy shoes for women and exciting collection of footwear for children and small kids.

The store would have pleasant ambience where customers can comfortably try shoes. Located at a prime location in Washington district, the store’s main attraction would be its show window which would be tastefully decorated with mannequins resembling Bollywood beauties and macho men. Sjostrand and Tyrstrup (2001) assert that leadership is about managing creatively. Thus, The Sneaker Store would constantly strive to evolve innovative mechanisms of marketing footwear for different demographic segment.

The vision statement, mission and value system of the business highlight the scope and the ambitious plan for its future expansion. Become the best service provider in the field of footwear and deliver services in the hi-tech ambience that is designed to relax customers and heighten his experience of buying footwear that meets their demands including cost and style. The Sneaker Store would be an equal opportunity store that would give preferences to the people with disability and employees from marginalized population.

Exemplary customer services and striving to meet the demands and customer satisfaction of people cutting across race, color, culture and nationality