Services and Products of Lonely Planet - Case Study Example

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The paper "Services and Products of Lonely Planet " highlights that updated book should be available over the website for a fee. Licensed content should be restricted to web portals. All relevant information should be on the website only for a small amount of time…

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Subject: Business
Type: Case Study
Level: Ph.D.
Pages: 1 (250 words)
Downloads: 2
Author: nschmitt

Extract of sample "Services and Products of Lonely Planet"

The service may be that of creating a social network. This shall help customer and travelers around the world to find guides with the help of their wireless devices and cell phones but also find good travel companions and make new friends. Another service that may be able to attract many customers and retain old ones is that of providing tailored digital travel guides as per customer trip plan and personal interests.

ANSWER 2

Channel Conflict occurs when sales over the website of the company inhibit the retail store's sales (Hopkins and Sandra).
Cannibalization takes places when the traditional sales of any product decrease with respect to its electronic corresponding item (Wilson).
Lonely Planet sells the same product via different multiple channels. Even though they have tried selling most of the products over the website at the retail outlet rate to reduce such conflict.
Lonely planet has offered free guide services to many customers worldwide. Customer and travellers can simply go to the website and get any information they want. This is a mode of advertisement and has led to an increase in overall revenue for not only Lonely Planet but other competitors in the market.

ANSWER 3

Advertise heavily regarding the Lonely Planet services over its website and social network. Offer services for updated information along with expert advice regarding the tour for a cost.

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