Advertising Cruise Ships - Case Study Example

In February 2013, Triumph, a cruise ship under the same brand caught fire causing four thousand two hundred passengers to be stranded. These accidents have raised concern over the safety of cruise ships with some passengers opting out of the luxurious trips. After the accident involving the Triumph Cruise Ship, the company has embarked on advertisements and emergency upgrades that will help attract more passengers (Levere). 

            Carnival Cruise Lines had established an office in Boston that concentrated on advertising the fun aspects of the company’s cruise ships. However, the new advertisements will focus mainly on showcasing the safety precautions that the company has installed in its cruise ships, for example, the fire safety technologies and a vacation program that grants one hundred and ten percent refund for disgruntled customers (Levere). This reassures the passengers that they are safe. The advertisement will also showcase the fun aspect of the cruise by airing videos and photographs taken by former passengers and employees to display the experience on the cruise ships. They will also invite a number of celebrities who will discuss food and other family-related topics (Levere).