Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

T&T Supermark: Strategy Identification (Current Strategy) - Essay Example

Comments (0) Cite this document
There are numerous strategies that an organization can employ in order to gain competitive advantage. It is the desire of a company to think that it is different from its rivals in the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.5% of users find it useful
T&T Supermark: Strategy Identification (Current Strategy)
Read TextPreview

Extract of sample "T&T Supermark: Strategy Identification (Current Strategy)"

T&T Supermarket: Current business strategy A business strategy details the enhancement of competitive positionof an organization. There are numerous strategies that an organization can employ in order to gain competitive advantage. It is the desire of a company to think that it is different from its rivals in the marketplace. As for T&T Supermarket, its competitive position is defined by its unique Asian food items, which are not available in other supermarkets. In this regard, T&T uses differentiation business strategy in the Canadian market (T&T, 2014). Differentiation is defined as offering unique items for various consumers (Vickery, Droge, & Markland, 2007, p. 439). This stresses on the numerous products and service attributes that are sensitive to the customers. With this, T&T has made attempts to attain customer loyalty (Vickery et al, 2007).
A study by Gomez, Gutierrez-Arranz and Gutierrez-Cillan (2012) revealed that shopping at the supermarket is similar to travelling across Asia, where an individual finds fresh fruits such as mangoes from the Philippines, noodles from Taiwan and snacks from Japan. This has been one of the key factors contributing to customer loyalty. The supermarket also offers a wide range of unique Asian foods such as the sea foods. The T&T supermarket has the seafood department where it stocks fresh crabs, fish and shrimps in a holding water tank (T&T, 2014). Needless to say, the supermarket has a bakery, Sushi, Asian deli and a Chinese barbeque section.
It is through differentiation that T&T supermarket has created customer satisfaction. The supermarket is devoted towards quality of service provision, product improvement and innovation. According to a case study on T&T supermarket carried out by Ho, Huang, Lee, Rosten, and Tang (2009), T&T has a customer loyalty program that woos customers to increase their shopping rates. Ho et al (2007, p. 708) note that this strategy highlights the high quality service that customers acquire from the supermarket. Notably, this strategy also assists the supermarket to compete in the Canadian market and attain a high market share, as opposed to its rivals. The differentiation of the products of T&T has assisted the supermarket to generate a perception among the customers that there are no substitutes for the products offered (Wang et al, 2013, p. 9). Though the rivals may have similar items, they surely do not have Asian products.
Additionally, the company also uses low cost leadership by offering its distinct products at a low cost while still making satisfactory profits. This allows the company to offer high quality products at a particularly low price than their rivals. In attaining this objective, T&T depends on supply chain management. This guarantees that products are availed to consumers whenever they need them. T&T offers both goods and services with some of the items having private labels. T&T’s supply chain management consists of purchasing and integration. In purchasing, the supermarket’s managers are accountable for determining what the supermarket will sell, and look for suppliers. T&T has attained some market share in Canada because of its well-organized incorporation of suppliers, warehousing and distribution. T&T creates tactical partnerships with most of its suppliers and offers long-term business association, in exchange for reliable supply. With the assistance of technology, the company can forecast demand, monitor its inventory levels and manage consumer relationships (T&T, 2014).
This strategy offers the company a competitive advantage over its competitors by reducing costs of products, transportation costs, and competitive pricing for the patrons. This strategy plays an imperative role in enabling T&T supermarket become one of the primary players in the competitive Canadian market (Wang et al, 2013, p. 12). The company is focusing more on inventive processes and systems in order to attain higher efficiency.
Gomez, B., Gutierrez-Arranz, A. M., & Gutierrez-Cillan, J. 2012. Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty. The International Review of Retail, Distribution and Consumer Research, 22(5), 547-561.
Ho, R., Huang, L., Huang, S., Lee, T., Housten, A., & Tang, C. 2009. An approach to develop effective customer loyalty programs: The VIP program at T&T Supermarkets Inc. Managing Quality Service, 19(6), 702-720.
T&T .2014, January. T&T Supermarket-corporate profile. Retrieved February 10, 2014, from
Vickery, S., Droge, C., & Markland, R. E. 2007. Production Competence and Business Strategy: Do They Affect Business Performance? Decision Sciences, 24(2), 435-456.
Wang, S., Hii, R., Zhong, J., & Du, P. 2013. Recent Trends of Ethnic Chinese Retailing in Metropolitan Toronto. Applied Geospatal research, 4(1), 1-18. Read More
Cite this document
  • APA
  • MLA
(“T&T Supermark: Strategy Identification (Current Strategy) Essay”, n.d.)
T&T Supermark: Strategy Identification (Current Strategy) Essay. Retrieved from
(T&T Supermark: Strategy Identification (Current Strategy) Essay)
T&T Supermark: Strategy Identification (Current Strategy) Essay.
“T&T Supermark: Strategy Identification (Current Strategy) Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF T&T Supermark: Strategy Identification (Current Strategy)


...? 7th December AT&T T-Mobile merger The current stiff competition in the business arena calls for adequate strategies by organizations in order to remain competitive. Some of the key aspects that companies have adopted in order to expand their market power are mergers and acquisitions. One of the most notable mergers that have recently been announced involves AT&T and T-Mobile companies. AT&T is an American based telecommunication company that provides mobile telephony and data services (Kleinfield 13). On the other hand, T-Mobile is a German based firm with subsidiaries in Europe and US. The merger, which was announced in March 2011, aims at expanding the financial soundness of the companies by increasing total sales. This paper evaluates...
8 Pages(2000 words)Research Paper

Current Business Opportunities of AT&T Inc

... company in the world according to the Forbes list. It is the twentieth largest company in the world of telecom companies and has in total around 100.7 million customers all over the world. It even gives broad band telecommunication television subscription service too. Its major market is in the North of America. The current Chairman of the AT & T is Randall Stephenson. Their revenue has been on an increasing trend and is currently around US$ 126.723 billion. There are around 256420 employees who are currently working for AT & T. AT&T Inc. is itself the chief trading company the shares are traded in the name of the At &T Inc. and the rest of the structure is as follows: Southwestern Bell Telephone Company d/b/a AT&T Arkansas, AT&T Kansas...
8 Pages(2000 words)Case Study

AT&T and T-Mobile's failed merger

Both the corporation, AT&T and T-mobile were of the opinion that the merger lacked the intensity to affect the interests of the consumers in the wireless market. In other words, the wireless market will remain indifferent in spite of the merger. The deal amounted to 39 billion dollars. As the result of the deal, AT&T emerged as the largest mobile phone service provider in the country. Research question Whether the deal would have been fruitful from the consumers’ point of view? Literature Review and Analysis The resulted deal would offer AT&T to enjoy 43% of the market share. The market power would have widened the difference among the competitors in the market further. Researchers were of the opinion that the resulting merger wo...
5 Pages(1250 words)Research Paper


Then comes the Porter's five forces to see if it is favorable to invest in the telecom industry. The issues that need to be considered are stated after which the recommendations are given for the organization to take over.
The AT&T Foundation invests globally in projects that are at the intersection of community needs and AT&T's business interests. Emphasis is placed on programs that serve the needs of people in communities where AT&T has a significant business presence, initiatives that use technology in innovative ways, and programs in which AT&T employees are actively involved as contributors or volunteers
AT&T has a societal purpose. Public service and social responsibility are traditions deeply embedded at AT&T. The...
8 Pages(2000 words)Essay

Maths Coursework (Anyone for T) T Shapes (T Values)

...Dear Jessica, Melissa, Alison, Linda Jones, Please that I had revised the s assignment three times. Before me the previous too had done same yet customer has never changed his blaming attitude. The original bid for this assignment was only for five pages and now it has extended to 16 pages yet customer has same attitude. I don,t know what ever he is talking about. I had not made any special request to assign this order to me. I had picked this order from available order list. You had assigned it to me. I did not change his previous writer. Infact the customer has same attitude with previous writer too. You please go through initial assignment and whole corrospondance. Every times coustomer has enlarged his work and denmanded... Jessica,...
5 Pages(1250 words)Essay

Marketing Strategy for T-Mobile

...Introduction A marketing strategy for the T mobile service defines aims and describes the way the mobile company is going to satisfy s in their chosen markets. (Bradley, 2005) For a strong strategy development there is need to have a marketing strategy before coming up with a marketing plan. The means in marketing strategy is to appreciate and match the capabilities of your unyielding to the opportunities obtainable in the market. The most excellent marketing strategy is not leaving to assist if it you cannot put into practice it. When you have finished your marketing strategy, it is significance checking that you have the operational capability and processes competent of fulfilling the additional orders, delivering on time and provided...
4 Pages(1000 words)Case Study

AT&T and T-Mobile USA Merger

As the paper highlights listening carefully on the attractive respective task of regulatory companies as well as competition establishment in the review of AT&T and T- mobile mergers. This paper will discuss the specific regulatory as well as, the competitive problems raised by telecom mergers. At the end of this study, one will be able to understand the relationship among economic as well as, the technologies and social development in United States. This development and investment does not only apply to the internal environment but also to external area. This paper argues the major findings of the internal and external environment situation, the strategy, possible option to improve the strategy and the suggestions for implant...
7 Pages(1750 words)Case Study


...Running Head: T-MOBILE Inserts His/Her Inserts Grade Inserts 12th March, T-Mobile Introduction T-Mobile International is one of the holding companies originated in Germany and operates for the many communication subsidiaries of Deutsche Telekom AGs mobile outside Germany. The company is originally based in Bonn, Germany, and its subsidiaries function for the UMTS and GSM-based networks of cellular technology in United States, Europe, US Virgin Islands and the Puerto Rico. The mobile operator in Eastern and Central Europe own the financial stakes in the company. The branches of T-Mobile brand exist in almost ten European countries such as Czech Republic, Austria, Hungary, Croatia, Montenegro, Macedonia, Poland, the Netherlands, United...
2 Pages(500 words)Essay

International Business Strategy: T&T into South Korea - Evaluations and Implementations

...International Business Strategy: T&T into South Korea - Evaluations and Implementations Table of Contents Table of Contents 2 T&T STRATEGIC ALTERNATIVE 1: INTERNATIONAL JOINT VENTURE WITH E-MART 3 T&T STRATEGIC ALTERNATIVE 2: FRANCHISING 6 T&T STRATEGIC ALTERNATIVE 3: STRATEGIC ALLIANCE WITH E-MART 10 Alternative “the Chosen One" (Strategy Selection) 14 References 17 Bibliography……………………………………………………………………………………..19 T&T Supermarket is a company based in Canada that is specialised in Asian food products. Customers purchasing products from T&T might have an exceptional experience as the super market includes certain food products that have been brought from different parts of Asia. Recently, the company has been planning to expand its...
14 Pages(3500 words)Research Paper

T chart

... English and Literature Civil Rights Act The law applicable in this article is the Civil Right Act which prohibits any form of discrimination bases on sex, gender or age or in any other way in the utilization of government funded projects. The Civil Rights Act is good for educational institutions because it helps them in ensuring equal and fair treatment for all schools. It also provides a guideline for determining whether the school practices discriminatory free practices. T-Chart Areas of Discrimination Unequal access to educational resources This is pronounced in black schools where they don’t have advanced courses and the physical facilities could also be wanting. This is due to tight budgets that the school has. Lack of professional...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic T&T Supermark: Strategy Identification (Current Strategy) for FREE!

Contact Us