Managing Small Business in the UAE - Essay Example

Green Era Travel is currently experiencing a favorable market perhaps due to the high-quality services that the firm offers to its clients. Although the business is doing well, it is important to mention that the business currently faces quite a several challenges. These include rising competition by rival companies, seasonal lows leading to losses at certain times of the year, and the challenge of many tourists in that most do not speak the Arabic language. Nonetheless, the company has managed to come up with such strategies as training its staff in various foreign languages, maximizing the peak season to make up for the off-peak, and providing better products and series to clients.

In terms of maintaining customer satisfaction, Green Era Travel has always ensured that the needs of the customers are given priority. Besides, the company undertakes a robust online marketing campaign to reach a broader spectrum of tourists who may be willing to visit the United Arab Emirates. In this regard, the most valuable advice that can be learned from the business is consistency and customer valuing at all times. Indeed, this strategy has seen Green Era Travel maintain a constant grip of an appreciable share of the UAE travel and tour market for the past decade.