Electronic Arts: Game Not Over Yet, Not Yet - Essay Example

It is mainly due to its high quality, performance and technologies as compared to many other substitute product manufacturers. Due to this, the rate of dependency and reliability of the customers towards this brand is quite high that enhanced its revenue and net income by US$4.143 billion and US$76.00 million. This acts as a competitive advantage for the organization of EA as per industrial organization view. Not only this, according to the resource-based view, the sustainability of the firm mainly depends on its tangible and intangible resources.

This might prove effective for the organization in enhancing its efficiency and popularity in the market among others thereby reducing its threat for new entrants. Apart from this, in order to enhance the net income and demand of the products of the organization, low-cost unconventional strategies such as flash mobs, street art and many others are used. By doing so, the level of awareness and reputation of the organization enhances to a significant extent among others as stated by Guerrilla view.

Critical success factors Yes, EA exhibited critical success factors in order to enhance its brand portfolio and profitability in a new business context. Apart from other resources, the management of the organization of EA recruited highly experienced and talented individuals from Apple, Xerox PARC, Atari and VisiCorp in order to enhance its dominance in the segment of online games and video games. This acted as a boon for the organization thereby amplifying its scope of success in the market among others.

This is mainly because; they help in enhancing the inner talent of the workforce thereby amplifying the scope of the invention. Due to this, the organization became able to cope up with changing preferences of the customers that enhanced its image and value in the market among others. Types of resources In order to enhance its image, EA offered more attention to its tangible resources and so it recruited extremely talented and knowledgeable staff within the organization. These resources are extremely essential for the organization so as to invent new product lines and so they are regarded as unique (Allen & et.al, 2011). Ethical and social responsibility issues An organization like EA might suffer from the issues of illegal usage of software within an online game or video game and unofficial copying of games.

Such an act might enhance the threats and risks of the organization thereby declining its image and business relationship in the market among others. However, it might be resolved only by confessing it among the customers and presenting them with a better one. Stakeholders of EA The prime stakeholders with which, the organization of EA are directly related are the director, employees, customers, suppliers and the community. So the organization needs to maintain a good relationship with all these stakeholders in order to retain its image and profitability in the market.