Portable fun instrument - Research Paper Example

PART The trend of handheld devices has been declining for the last few years. One of the main reasons for this declining trend of handheld devices is the introduction of smartphones and mobile phones that have gaming applications. Smartphones have different games and applications that allow users to play games on their mobile phones (Farago). Therefore there is no need for people to carry another device with them only to play games. Smartphone allows people to not only manage their business, emails, social life but it has different applications with which people can get entertained.

Therefore in this age, it is important for the company to come up with applications for smartphones to remain in market. There are two most commonly used operating systems in smartphones; Android and Apple. Android is the operating system found in different smartphones manufactured by Samsung, LG, HTC and others. However, smartphones of Apple uses its own operating system, iOS. iOS will only run in smartphones and tablets manufactured by Apple. However, android is found in different smartphones and tablets produced by other companies.

In order to select which operating system, it is important to know that both these operating systems have their pros and cons. Android allows users to have more flexible applications. However one issue with android is that there are many versions of android available. On the other hand, Apple offers exceptional experience. Retina display technology has been introduced by Apple and it is the most pixel-rich display on any phone till date. Applications of Apple are more exclusive when compared with android.

Moreover, applications of iOS generate more revenue and are sold more. So it depends on what features the company would like to go for. However, as iOS is more exclusive and has more revenue than Android, therefore the company should go for Apple (Yarow). PART 2The number of smartphone users is increasing and therefore it has become important to come up with an application for smartphone users. Smartphones are no more used by business professionals but people of different ages use smartphones.

In order to come up with an application for smartphone, one has to choose from either android or iOS. Therefore it is important to analyze the strengths and weaknesses of these two operating systems.Strengths of AndroidThe number of users of Android is increasing and this provides more opportunities for the company. Moreover, there are more applications coming in the market related to Android so this shows the trend of the applications and the use of applications of Android. Moreover, applications for Android are more flexible.

Weaknesses of AndroidThe weakness of Android is that there are many versions of android in the market. This therefore creates confusion for the users. Moreover, there are many applications available in the market so it could create high competition for Portable Fun Instruments.Strengths of iOSOne of the major strengths of iOS is that it generates a lot more revenue than android applications and these applications are sold more (Yarow). Therefore it will help the company in generating more profits.

Applications for Apple are considered as exclusive and this would help the company in portraying a better image.Weaknesses of iOSThe ratio of iOS users as compare to android is declining and this can influence the long term sales of the company. Moreover, in terms of customization the software or games that can be developed in Apple would be less customizable (Hatmaker).CONCLUSION Portable Fun Instruments should develop an application for iOS. There are more users and more revenue is generated from applications of iOS than android.

So Portable Fun Instruments should develop game on apple operating system iOS. Works citedFarago, Peter. Is it Game Over for Nintendo DS and Sony PSP?. Flurry, Nov. 2011. 24 Jan. 2014 http://blog.flurry.com/bid/77424/Is-it-Game-Over-for-Nintendo-DS-and-Sony-PSPHatmaker, Taylor. Android vs. iPhone: How to choose. USA Today, Mar. 2012. 24 Jan. 2014. < http://usatoday30.usatoday.com/tech/news/story/2012-03-03/apple-iphone-android-smartphone/53334436/1> Yarow, Jay. Apples iOS Completely Blew Away Googles Android For Shopping On Christmas.

Business Insider, Dec. 2013. 24 Jan. 2014. http://www.businessinsider.com/ios-android-shopping-2013-12