Business Risk - Edsel - Essay Example

Although the manufacturing and launching of the Ford Edsel were done by excessive market research and lots of suspense but it could not live up to the expectations of the managers. They created the car as a medium priced automobile with unique features but customers didn’t like it at all. Apart from this, the freezing up of the push button and oil leaking leads it to maximum level of disappointment. Thus the statement states that though the managers created a car for niche market but it could not get succeeded.

The car had some unique features to prove itself different from its competitors. It should have a grand success in the competition. I agree with the statement because the company had really spent long time to plan for the unique design to make a change in the market. But situation did not support it as there was a recession in USA that reduces the disposable income of general people. The situation of recession was like a catalyst in the downturn of the sales. Apart from this, some of its features were not liked by the customers and they took it as an old model that they used to get from Chrysler and GM.

Along with it the timing of launching was not good as the car was not ready and the period of early fall was considered to sell off the previous models by the dealers. Thus Ford had to compete with the old models of 1957 which were given at a lower price by the dealers to clear the stock.