Traditional News Release - Assignment Example

Press Release Traditional News Release March 20, 7:00p.m. Contact: Qingyang Zheng, Account Executive, Spartan PRFOR IMMEDIATE RELEASEThe signing of the endorsement between Ford Motors and Johnny DeppFord Motors Company is pleased to have finally reached a consensus with Johnny Depp concerning the three year endorsement contract. This is after long negotiation of the terms and the contract of the endorsement, but at last all a break-through has been realized with all the parties to the endorsement satisfied with the terms and conditions of the three year endorsement plan.

Johnny Depp will be the only movie star to have entered into a three year endorsement contract with Ford Motors.The three year endorsement is worth $1.75 million per annum. Ford Motors discovered that the temperament and mysterious feelings of Johnny Depp are consistent and compatible with the new collections motor designing proposed by Ford Motors. As part of the endorsement, Ford will sponsor the 2014 online action movie of Depp and the company will use “Mysterious trip with Johnny Depp” as their online advertisement through you-tube.

Besides, Ford Motors will design a concept van with twin turbo to be used by Depp in the new movie. The media meeting for finalization of the endorsement event is scheduled for March 24, 2013, at Dearborn, Ford Headquarters.SOUNDBITE 1: Alan Mulally (12 seconds) “Johnny Depp is perfect for Ford Motor’s new collection. Ford Focus is the main push car next year. We add more mystery style in its core design concept. Mr. Depp has that mysterious and noble temperament.”SOUNDBITE 2: Johnny Depp (9 seconds) “I am a big fan of Ford cars, and I had a Ford Fusion in high school.

I feel excited and honor to be chose as the new spokesman of Ford, and I look forward to our cooperation. ” ReferenceJohn Sternal, “How to Write A Killer Press Release Quote” (understandingmarketing.com/2010/03/22/how-to-write-a-killer-press-release-quote)