Degree of Alignment between the Walmarts Stated Values - Research Paper Example

Walmart wants the world to know that it is a values-based and ethically-led company with three underlying beliefs which include respect for the individual, service to its customers, and achievement of excellence (Walmart, 2013). These beliefs led the company to develop an ultimate vision to promote ownership of Walmart’s ethical culture to its stakeholders across the world.

Walmart’s actual plan is not new to perhaps many people who come to know its service and product offerings. The organization continues to pursue low prices and high customer service as stated in its marketing proposition “Save money. Live better” (Scribd Inc., 2013).

It is therefore evident that the firm tries to take the plunge into competitive retailing in order to take its portion in the competitive advantage. With its strategy for overall cost leadership, Walmart is able to keep its promise for low-price products and other related offerings. It, therefore, gives high value to its customers in a way that their satisfaction for low-price products is tantamount to the savings they would incur. As a result, Walmart has become one of the leading retail stores across the world that enjoys the associated competitiveness linked up with their plans that are put into action.