SWOT Analysis for World Cup - Case Study Example

Group annotated bibliography plus SWOT analysis and 15 PowerPoint presentation slides on World cup I. World Cup Annotated bibliography BBC sports 2004, ‘SA wins the 2010 vote’, BBCS Sport: football, viewed 27 February 2013, . This article elaborates on the winning of South Africa to become the host of the 2010 world cup. South Africa became the first African nation to host the world cup. From the article, the biding process was under continental rotation where the hosting of the World Cup was rotated to each confederation in turn. In the bidding process, the article reveals that South Africa beat Morocco and Egypt by scoping 14 votes out of 24. Bolsmann, C 2010, ‘Is world cup bad for South Africa’, Harvard Business review blog network, Viewed 27 February 2013, The article reveals that the hosting of the world cup is an exorbitant act whose benefits were experienced by global elites and multinationals corporations. The reality is that South Africans were exempted from the event by high ticket prices and complicated ticketing system. Conn, D 2013, ‘South Africa Plays host again but world cup legacy still in question’, The Guardian, viewed 27 February 2013, The information about the cost of the world cup event for South Africa is crucial as it reveals that 10 stadiums were built or refurbished to meet world class standards at a cost of £687m while the total costs of the tournament were more than £2bn. The article also provides information that the established stadiums have to be maintained at cost of up to £2m each every year. FIFA.com 2012, ‘FIFA and LOC host seminar for candidate cities’, FIFA.com, viewed 27 February 2013, In this article, there is a list of requirements that nations hosting the world cup are expected meet. The major requirement is infrastructure which includes stadiums, the training facilities and the bases needed by the teams, television broadcasting, hotel accommodation, information technology and transport. The article is relevant since it provides information on how the cities in a World cup nation have to bid to host the world cup. The Information that the host nation has to incorporate architects and other parties to design stadiums for the world cup event is provided. FIFA.com 2013, ‘Tournaments Bidding Process’, FIFA.com, viewed 27 February 2013, The Article provides milestones used in the FIFA bidding process from request to expressions of interest , expression of interest for a specific event to the announcement by FIFA on the successful host for the event. Goldblatt, D 2010, ‘Footing South Africa’s world cup bill’, BBC News, viewed 27 February 2013, The actual costs of the 2010 world cup is outlined in terms of transport costs, stadiums, organizing committee, broadcasting, security, legacy projects, telecommunications, arts and culture, and training volunteers to sum up to £3.5bn that is to be footed by South African government. The article also reveals that the high cost was due to underestimated costs during prediction especially on stadiums and infrastructure that then led to a boost in the South African gross domestic product by about $2.9bn. Hoy, M 2011, ‘Sports writer: FIFA bidding process was a charade’, Playthegame.org, viewed 27 February 2013, From the article, the presence of the FIFA bidding process does not present a fair playing ground for the biding nations. The article reveals that the hindrance arises from the fact that most of the national FA presidents are manipulated and are puppets of dictators whose voting preference never changes despite the potential appropriateness of other hosts. The bias of national FA presidents I revealed as compounded by duel process of bidding which was characterized by vote trading and collusion. List, CA 2007, A History of the World Cup: 1930-2006, Scarecrow Press, London. The book elaborates on the fanaticism of fans to the world cup as attention shifts to the tournament with fans packing in bars or staying at home and remaining glued to their TVs. This information is relevant in the research as it can explain why each nation wants to host the event. Lob, E 2012, ‘South Africa struggles to maintain world cup Legacy’, Voice of America, viewed 27 February 2013, and . From the article, the wining of the bid to host world cup event in South Africa promised South Africans lasting economic and social benefits which were ironical to the current experiences of footing the costs associated with the event. Based on the high associated costs, some have been caused to question whether hosting the event was worth it. Neate, R 2010, ‘South Africa recoups just a tenth of the £3bn cost of staging world cup 2010’, The Telegraph, viewed 27 February 2013, Although the world cup brought South Africa international reputation, this article reveals the financial crisis arising from the event. Out of the £3bn spent to host the world cup event, only a return of just £323 and about 309,00 0 foreign fans was obtained which was way below the predicted £570m and 450,000 visitors respectively. Nzerem, K 2011, ‘what was the world cup’s legacy for South Africa?’, 4 news, viewed 27 February 2011, According to the article, the image of South Africa was built by the hosting of world cup event. However, the lives of South African citizens did not improve or change. For the poor, they still live in poverty while most of the small businessmen are still disappointed since they were forced to close by authorities Perry, J and Fontes, D 2002, ‘The History of FIFA World Cup: Popular Culture of Football’ viewed 27 February 2013, The article offers information on the introduction of uniforms with numbers at the back to distinguish who a player was and players who made historical contributions like Pele, Mario Kempes, Maradona and others emerged. There is accuracy of information on several nations that have hosted the world cup since 1950 including Uruguay, United States of America, Brazil, and France among others. Press association 5 June 2011, ‘FIFA World Cup bidding process not fit for purpose, Says Lord Coe’, the Guardian, viewed 27 February 2013 < http://www.guardian.co.uk/football/2011/jun/05/fifa-world-cup-lord-coe>. The article expresses the reaction of Lord Coe, Former FIFA ethics chairman, on the failure of FIFA to implement his proposed Anti-corruption World cup bidding reforms that intended to erode the allegations of corruption risk and conflicts of interests that had rocked the organization. From the article, FIFA organization’s change from a continental rotation norm to actual choosing of countries outside the norm of continental rotation rendered the biding process unfit for purpose and Coe wanted this amended. Rimet, J 2013, ‘The History of FIFA World Cup’, FIFA.com, viewed 27 February 2013, The article provides relevant information on the origin of FIFA world cup with the tentative competition of 1930 in Uruguay. Relevant information on the immense growth of world cup is also provided and evidence is presented in the continued growth in prestige and popularity that surrounds the event. The ambition of every player to win the world cup remains the main focus and more and more young players seek to make world records. Sporting99.com 2013, ‘FIFA World Cup History’, Sporting99.com, viewed 27 February 2013, The article affirms that today, FIFA World Cup event is the most anticipated and largest extravaganza in sports as no other world sports event captures the world imagination like the World Cup does. The article attributes the current success to humble beginnings where only 32 of the numerous participating nations make it to the finals. When Saturday comes, WSC 2010, ‘world cup bidding process flawed from start to finish’, WSC Daily, viewed 27 February, 2013, < http://www.wsc.co.uk/wsc-daily/1002-December-2010/5998-world-cup-bidding-process-flawed-from-start-to-finish> The world cup host is described as engaging in demeaning itself since one needs to appeal to more to constituencies with contradictory interests. This is evident in the case of Qatar to host 2018 world cup yet the country has no traditions in football, unsuitable climate and almost no stadiums yet it beat other contesters that have higher potential. Willet, B 2009, ‘History of FIFA World Cup Soccer’, Livestrong.com, viewed on 27 February 2013, Apart from defining World Cup Soccer as an international soccer tournament for competing for soccer supremacy, I expected information on how world cup contributes to the development and recognition of football talents in different nations. However, the source provides information on the Women’s World Cup which has lesser recognition compared to Men’s FIFA world cup. Ziegler, M 30 November 2011, ‘World Cup bid process leads FIFA reform recommendations’, The Independent, viewed 27 February 2013, < http://www.independent.co.uk/sport/football/news-and-comment/world-cup-bid-process-leads-fifa-reform-recommendations-6269990.html>. The article provides information on FIFA reforms in terms of establishing limits of service for FIFA president and executive members. The main proposals for FIFA cited in the article included serious anticorruption measures to minimize the individual powers of the president and the independence of appointed members of the executive committee. There is also a suggestion to revamp the bidding process to prevent manipulation. In addition, cash from numerous projects should be controlled while a hotline should be developed for reporting corruption. Personal reflection Despite hosting the world cup, South Africans are yet to feel the promised impact of improved economic conditions in the country. I agree that hosting the event was not worthwhile for a nation like south Africa where divisions along class and racial lines is still a threat with majority of the black South Africans still living under intense poverty yet the country still has to repay the money spent to host the one month world cup event. Comments The presentation of information on the world cup is from different sources all of which are consistent in their facts, figures and theory. These secondary sources have reliable information since they are renowned media in the world which focus on reliable information. II. Presentations SWOT Analysis From previous presentations, we have identified numerous lessons which we have classified as strengths and weaknesses and from which we have identified the threats and opportunities for improvement. Strengths In most presentations, visual aids were missing. However, for groups that used visual aids, their performance was exemplary and the communication of their points was very effective (Duarte 2008). Through the use of visual aids like pictures and graphs, communication, PowerPoint presentations act the same way as communication delivered over multiple channels and this way, the whole picture as intended by the presenter is delivered (Duarte 2008). Visual aids in any presentation presents the reader with the platform to interact with the audience since the audience can make visual connections to an abstract idea. It has also come to our notice that it is not beneficial to assume that the audience will be interested in what one is to say and if they were, distractions are likely to occur during the presentation and cause the mind to wander (Stroz and English Language teachers 2002). As a result, it is necessary to ensure that the audience’ interest is aroused from the beginning to the end. In the introduction, the presentations that used attention getters and that demonstrated how the subject affects the lives of the audience is likely to have the attention of the audience till the end as the audience seeks to answer questions they have or that arise from the presentation (Stroz and English Language teachers 2002). Other attention getting strategies involve the use of rhetoric questions and use of emphasis like repetition, auxiliary verbs, and stress verbs. The volume and the tone of the presenter must also be appealing. For the best presentations, the presenters lowered their voice to draw the attention of the audience and only raised the volume to make a point (Clark 2011). In addition, the best presenters had the tone of their voices free from the feeling of fear, tension and uncertainty as this would tend to frighten the audience. Conversely, a voice that is characterized by laughter gets the audience smiling. As a matter of fact, the voice is important in indicating meaning and creating an atmosphere to follow on (Clark 2011). Creativity is very important in ensuring that the audience is provided with monotony that would put the audience to sleep. During the presentations, there was a case of talking too fast from one of the presenting groups and this pace saw the audience lose interest and kept calling for the presenter to pardon (Grant-Williams 2002). Weaknesses Given the constraints like time to present and prepare for the presentation, most presentations concentrated on the content and forgot to use examples to emphasis their points. We expected that group presentations would use stories or real-life examples to fully engage the audience (Mind tools 2013). In addition, most presentations did not welcome statements and questions from the audience while some presentations that allowed questions did not have sufficient time to deal with more than two questions. There was one group where the audience asked questions and the presenter was unable to substantiate her claims which left the audience unable to trust what the presenter had and did not respect it. In most cases, the audience can heckle the presenter to have him or her stop. In order to deal with time, some presentations demonstrated lack of familiarity with the content since they had dedicated much of their time to memorize their presentation which made the presentation appear rehearsed and less genuine. Opportunities Apart from focusing on the time constraint for the presentation, presenters should dedicate more time to build confidence such that they can speak comfortably and fluently and adjust as necessary. Through practice, presenters can familiarize with the content and understand it well enough to answer any arising questions or statements and win the interests of the audience (Kiem and Ludin 1995). As a group, the presenters should also understand that the use of visual aids like images and photographs could emphasis on different points. In order to avoid incidents of boredom and lose of interest during the presentation, presenters should plan to have a presentation that emphasis the overall message with just enough visuals since too much charts, pictures or graphs lose the meaning and intention of the presentation (Veer 2007). From previous presentations, it has come to notice that some groups had the presenter panic and demonstrate failure to manage their stress levels as demonstrated by their poor presentation and inflexibility. Presenters should plan to use physical relaxation techniques like calming the body and easing tension, and deep breathing and visualization (Lehman and Dufrene 2010). Presenters should also plan to turn their nervousness into creative and enthusiastic energy. Another strategy involves practicing in the presentation room as a way of building confidence and identifying the source of risks like the location and height of the microphone, the nature of the stairs and others (Lehman and Dufrene 2010). During the presentation in the presentation room, it is important to test timing and identify areas in the presentation that should be improved in order to meet the required time frame. With the knowledge of how much time each part of the presentation takes, then it is possible to plan for the statements and interaction with the audience during the presentation (Veer 2007). In order to avoid being overwhelmed, presenters should focus on using the strategy of just gazing above the eyes of the audience for few seconds to assist in collecting thoughts. Another strategy would be to use keywords for each main point in each slide such that it would be easy to remember what to discuss under it. Threats During the presentations, it is possible to experience nervousness which is normal for any human being. As a result, the presenter may end up coping effectively with the anxiety or panicking (A&C Black Publishers and Russel, 2010). Given the threats, the presenter should aim at delivering an effective presentation by not trying to totally eliminate the anxiety but retain it at a manageable level. In addition, it is possible for the presenter to jump to conclusions about how the audience reacts towards the presentation. However, the presenter should always motivate self by believing that they can do it. Bibliography A&C Black Publishers Ltd and Russell, J 2010, Give great presentations: how to speak confidently and make your point, A&C Publishers Ltd, London. Clark, D 2011, ‘Presentations’, viewed 27 February 2013, Grant-Williams, R 2002, Voice power: using your voice to Captivate, persuade and command attention, AMACOM, New York. Kliem, RL and Ludin, IS 1995, Stand and Deliver: the fine are of presentation, Gower Publishing Ltd, England. Lehman, CM and Dufrene, DD 2010, Business Communication, Cengage Learning, USA. Mindtools 2013, ‘How good are your presentation skills? Understanding your impact’, Mindtools, viewed 27 February 2013, Stroz and the language teachers of the Institut national de telecommunication, Evry France. Veer, V 2007, PowerPoint 2007: the missing manual, O’Reilly Media Inc., USA. Read More