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Furthermore, changing lifestyle of young generations have also played considerable role in the growth of the industry (Report Linker, 2013).
Industry growth is characterised by following dominant factors of increasing urbanisation; increasing number of working parents leading to reduced cooking time at home; and changing lifestyle. Mobile foods stalls and fast food service providers are expected to grow with fastest pace mainly due to time and price benefit. Mobile food service is forecasted to outdo $2.5 billion by 2017.
Attraction of China to world requires no emphasis. Most recently World Bank has raised the economic growth forecast for the year 2013 to 8.4% as compare to forecast growth of 8.1% issued in Oct 2012 (China Daily, 2012a). Though restaurant industry is not only dominated by the economic growth but the fact remains that growth is highly dependent on the economic as disposable income constituting the main driving factor. China’s full service restaurant industry (expectedly) generated 61.0% or $287.8 billion of the total $471.8 billion of catering subsector in 2012. The restaurant industry reported 16.5% of steady growth in revenue in last five years. Opportunity in Chinese restaurant industry can also be gauged from high fragmented characteristic with 2.8 million above restaurants in this industry in the year 2012. Further, four major players only accounted for 0.7% of total industry revenue while chain and franchising operations accounted only 3.0% of revenue in 2012 (IBIS World. (2012).
With above statistics giving highly attractive picture of global growth as well as regional hot cake China in restaurant industry; the underlying report develops assessment of Chinese external environment for restaurant launching. The assessment is aimed to prepare homework grounds for the fast food restaurant to
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It is generally agreed that fast food stuffed with higher amount of salt and fat and contain imbalanced amount of calories that are harmful to one’s health. However, it is quite astonishing that branded fast food centres are on the rise in the U.K. This paper seeks to explore both the positives and negatives of fast food consumption, analyses the factors that led to the fast food culture and draws conclusions from various studies.
Research has suggested that the availability of more "fast food" restaurants compared to "full service" restaurants is responsible for contributing to higher levels of obesity. According to the Science Daily (2008), many studies have suggested that over consumption of fast foods will lead to overweight but the changing lifestyle of people has popularised what can be termed fast food culture.
For instance, one cultural value and belief is that individuals should be protected from violence of any kind. To this end, the Occupational Safety and Health Administration (OSHA) has attempted to issue guidelines for how restaurants should protect their employees from violence that occurs in incidents such as robbery.
During the recent times, a greater emphasis is likely to be given on the food habits as it has been noticed in several researches that the changing lifestyles and food habits have resulted in several diseases among the people (Barzegari, Ebrahimi, Azizi, & Ranjbar, 2011).
There are various uncontrollable elements in the environment that may have been experienced by Starbucks when they entered the global arena. These uncontrollable factors include changes in cultural, political as well as economic spheres of foreign nations.
The author’s specific concern was whether the regulation of the fast food industry was justified as a public health issue or as an issue of public finances. If fast food could not be determined to function as a cause factor with respect to obesity then public health officials were wasting money to remedy this alleged causal connection.
Fast food is not only an epithet of American modern life, but it also has its origin in the verdure of American way of pursuing life in all dimensions' .It scintillated on the world map in 1954 followed by take out food in 1962.
Apart from the American influence involved in its makeup, fast food has European originality .John Stow's 1958 survey of London exhibits fast food as items and so does Henry Mayhew in his book called Social History of London in the 1840s and 1850s portray it as items on sale.
Aside from food sovereignty, this paper generates a fundamental challenge in the field of business ethics and practice for generating tangible and concrete policies, implementing guidelines and methodologies that other business establishments should enact, follow and execute. Society needs to be alarmed at this inevitable scenario due to their significant global impact, particularly in the environmental and social implications.