Michael Bronner Profile as an Entrepreneur - Essay Example

Michael Bronner Profile as an EntrepreneurAnentrepreneur describes an individual who exercises initiative to organize a venture aimed at generating benefit and opportunity. An entrepreneur may be a sole proprietor, a partner or a majority shareholder in a business venture; therefore, this illustrates him as a risk taker. Profit is usually not the main motivation but a measure of success as there isexcellent value in self reliance and excellence. The entrepreneurial culture consists of qualities and attitudes that project the desire to excel in a chosen enterprise whereby entrepreneurial attributes include self-confidence, motivation, determination, responsibility, perseverance, and resourcefulness(“Entrepreneurship Challenge” 5).

Among the renowned entrepreneurs is MichaelBronner who made a fortune, as the founder of a marketing company and his venture into business is admirable. Although a college dropout, he founded a digital advertising firm in 1980 known as Bronner Slosberg Humphrey incorporation, whose enormous success saw it rise to be one on the leading traditional advertising companies in America with a subsidiary company formed. Furthermore, the two companies were later merged to form Digitas incorporationin a bid to enhance productivity and the company was soldtwenty years later for more than one billion dollars (Needleman).

Furthermore, using the proceeds, Bronner founded Upromiseincorporation, a companythat prides itself in contributing funds towards college education of its clients.Hence, the company aims at generating a means of saving funds to be used for college fees by enrolled clients, where participating companies contribute a fraction of their sales towards the project. In addition, he serves as a member in various boards across different industries, which has seen him enhance his management skills as well as career.

Among his accomplishments, Bronner is a recipient of the Anti-defamation League’s Torch of Liberty award (Bloomberg).Recently, Michael Bronner’s 15-year-old son developed an idea to rid a flooded market off junk food through Unreal Brands incorporation.Regardless of the iconic brands in the market; Nicky Bronner has embarked on a mission, to recreate the traditional junk foods with the same taste but with healthier ingredients (Alspach).This is aimed at eliminating health complications resulting associated with junk foods such as obesity, heart disease and diabetes.

This missionhas received the backing of Bronner, a passionatesprinter and yoga fan, who sets up meetings with capitalists, retail executives and food scientists(Needleman).Therefore, Michael Bronner is an entrepreneurial figure to behold and admire, as he bears the attributes of a true entrepreneur and bleeds passion for what he does. In addition, he has virtues of commitment, upholds his decisions and shows support to his aspiring son by offering guidance where necessary.Consequently, Bronner has emerged to develop business ideas that dwell on helping the community as well as deriving satisfaction from the same, which I believe is the best form of corporate social responsibility for business undertakings.

Moreover, the entrepreneurial spirit within Bronner has its share of positive influence among those close to him and to the upcoming entrepreneurs in our society.Works CitedNeedleman, Sarah. A Young Entrepreneur's Sweet Idea.Wall Street Journal. 2012.Web. 10 Jan. 2012. Bloomberg.Company Overview of A2aMedia, Inc. Web. 10 Jan. 2012. “ ChallengeEntrepreneurs in the Classroom!Teaching by Example”.2008, Web. 10 Jan. 2012. Alspach, Kyle. Bronner's new startup aims for health revolution through junk food.

Boston Business Journal.2012. Web. 10 Jan. 2012.