Intellectual Property in Healthcare - Essay Example

There have been recent cases, which have been litigated by an IP group relating to patent infringement in areas such as telecommunication, optical equipment, biotechnology and manufacturing. Moreover, there are trademarks and trade dress infringement in the field of health care services, and the intellectual property group deals with claims that are made by organizations for the liability that are arising out of the intellectual property.

Various business models are becoming powerful, though others are not effective thus, a manager should focus on models that develop customer loyalty or barrier to entry. Therefore, the things that are renewed automatically offer a way of facilitating customer loyalty, whereby they work to alter the providers. In this case, managers are motivated to manage their accounts online thus difficult to discontinue the relationship with the customers. Nevertheless, these unique models have become a source of barrier for nontraditional entry, due to their high level of sophistication. In the current business environment, organizations are seeking to develop a unique business model to mitigate the threat of entry by others to reduce competition.