Strengths and Weaknesses of Amazons Strategy - Case Study Example

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In the paper “Strengths and Weaknesses of Amazon’s Strategy,” the author discusses one of the pioneers in internet-based businesses that have managed to transform the landscape of this industry. Unlike entities like eBay and Yahoo!, Amazon has focused to capitalize on opportunities in hand…
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Strengths and Weaknesses of Amazons Strategy
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Download file to see previous pages The ability to operate online gives Amazon access to the global retail market, something that competitors find difficult to replicate with the enhancements provided by Amazon. Where many companies have adopted the E-commerce model, the application of this concept embedded with the rich experience offered by Amazon is difficult to achieve. A careful analysis would reveal that Amazon has been constantly expanding and transforming its business processes to ensure that the customer gets ultimate satisfaction. Development of shop and marketplace segment is one such example that allows customers to have access not only to the products of Amazon but have a wide range of variety to make a selection from. Hiring third parties for logistics is also one of such examples which would ensure speedy delivery and ultimate customer satisfaction. Amazon has shown commitment to continuously improve and evolve its business processes which includes consistent efforts and investments in research and development. Designing and customizing an interface which would portray a wide range of products with unlimited filters and separate logs with web-pages for different producers, merchandisers and sellers display Amazon’s commitment to providing convenience to the customers. Later on, Amazon decided to invest in designing another interface which allowed all its product details and suppliers to be visible on the same page. Such transformation involved a great deal of research and development because of the varying nature of suppliers, their businesses and also their product lines.
Amazon is known for exploring the opportunities offered by technological advancements. It began with a pure-play business model however with the expansion in business and need for better inventory management, it transformed into e-commerce model which had order taking, processing and remediation. ...Download file to see next pagesRead More
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