Executive Summary for Computer Business - Assignment Example

Executive Summary Computer Heaven is a computer retail store that will also repair computers and devices. It sell computers to homes and businessesas well as offer maintenance service and after sales support to complement its retail business. It will be formed as a corporation to enable it to raise the much needed capital for its operation and expansion. Dwayne Alexander II will be the owner and operator of the business. Computer Heaven will start as a single store and will eventually expand into many business units across America with the end goal of being one of the leading computer provider in the country that will be listed in the New York Stock Exchange (NYSE).

The target market of Computer Heaven will be computer enthusiasts of all ages. It will also compete in the business to business market segment. The computer enthusiasts of all age shall be composed of end users at home and gamers. The business will also focus on computer arcades where orders are in bulk not to mention that it needs maintenance which is also an aspect of Computer Heaven’s business. The business to business market segments are large companies that will order in scale due to the sheer size of company and its operation.

This segment shall be the profit center of Computer Heaven due to the scalability of business in addition to the long-term prospect of the business. Also, business to business market segment is advantageous to Computer Heaven’s bottom line as it requires maintenance due to the heavy use of its computers allowing a perpetual generation of revenue for the company. The firm plans to use a customer intimacy model to increase the customer retention of the firm. The firm will also maintain good working relationships with other stakeholder groups such as employees, lenders, and suppliers.

Computer Heaven will differentiate itself from competition by delivering exceptional and consistent customer service and after sales technical support that will cultivate long-term relationship from its clients. Customer relation shall be the main driver of the company’s business for various reasons. First, it will discourage existing clients from considering competitors and second, it is more cost efficient to cultivate relationship with existing clients than to attract new clients. Pricing shall be used also as leverage in maintaining relationship with customers by offering discounts at an already lowered price in addition to an unparalleled customer service and after sales technical support.

Computer Heaven will be enabled to offer competitive price to its customer by cultivating relationships with various suppliers who could offer the company discounted prices by ordering in advance and in bulk.It is hoped that with the successful implementation of this plan, the firm will increase its market share by 5% in the first year of implementation and 15% in the second year of implementation until eventually it will grow to become one of the major leaders in the computer industry enough for it to be listed in the New York Stock Exchange (NYSE).

Legal Status: CorporationPurpose: detail how youre going to grab market share: