Negotiation Styles in Specific Situations - Assignment Example

Construction companies commonly use tactical negotiations in meetings with the client and the consultants to avoid incurring losses and liabilities for project delays. A contractor’s project manager can leverage the tactical negotiation style to win an argument with the client to establish that the project could not adhere to the deadline because of delays of payment or supply of resources, e.g. working drawings, and clearance of land for go-ahead caused by the client.

A customer services representative can leverage from negotiation strategy to convince a customer into buying the membership of his company. The goal of the customer services representative in this case is to increase the company’s membership to enhance the profitability of the business. All measures that he takes to achieve this goal including persuading the customer by exaggerating the benefits of buying the membership, and giving references of customers who have benefited from the membership in particular ways, will be termed as the negotiation tactics. The difference between negotiation strategy and negotiation tactics is that of why and how.

A new biscuits-making company can use operational negotiation to introduce the new brand of biscuits in the market and increase its popularity among customers by randomly offering people in the markets and public places biscuits for free. The short-term goals of the company in this situation are to advertise the biscuits and make the customers like the biscuits so that they feel convinced to go and buy the same biscuits from the shops, which is the long-term goal of the company.