Growth Analysis - Dell Inc - Essay Example

Dell is a global leader in computer systems and services. Its continued innovation, which is marked by continued research and development activities has enabled it to grasp customer needs and services (Ignatiuk, 2009).

Organizational capabilities
The move by Dell Inc to develop modern technologies like the blue ray disc technology puts it strategically to the demands and preferences of global customers (Ignatiuk, 2009). Since Dell Inc sells a range of products, it has the competitive advantage of economies of scale. The use of communication technology strategically puts it in a better position to create a collaborative relationship with its customers and network partners (Sigismund et al., 2009). The use of proactive marketing staff helps keep the company’s long-term objectives active. Since loyal customers are part of the primary asset for organizations, Dell Inc has continued to create customer loyalty over the years. This comes in terms of catering to customer needs by offering customized systems that cater to their needs. It is also noted that customer service and support are equally enhanced in Dell operations including online services.

Conclusion: Summary
Diversification of the market is evident in several ways. Dell has been able to open up manufacturing centers in various parts of the world. This can be argued to be a key factor in targeting new and more customers (Sadler & Craig, 2003). It is also argued that its strategic management and objectives and the organizational culture reflect its mission and vision statements. With the mission of Dell being to be the most successful at bringing the finest customer experience in the market it serves, and the vision being to interact with customers in the global community and serve their needs with the changing technologies, it is apparent that Dell has worked hard to accomplish them. Read More