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Apple Inc Vision - Assignment Example

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The paper "Apple Inc Vision" tells us about an American technology company headquartered in Cupertino, California, that designs and develops consumer electronics, software, and online services…
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Apple Inc Vision
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Extract of sample "Apple Inc Vision"

One of the companies that have seen tremendous growth is Apple Company. It was founded by Steve Jobs and Ronald Wayne in 1970. The main aim of the company was to make changes in the electronics industry through improving global technology. Steve and Wayne also aimed at creating employment, especially for young, innovative people who were jobless. In addition, they aimed at segmenting the market and positioning Apple Company strategically in the electronic industry.  This was not without various challenges, but these did not hinder them from pressing on in order to realize their vision (Apple Inc, 2012).

Before his death, Steve had raised the level of Apple Company to become a multinational company. Currently, Apple Inc has expanded from computers to consumer electronics in a period of thirty years. Some of the product that is in the market from the company includes proline laptops, consumer line laptops, iPod, iPhones, etc. The company also employs thousands of young, innovative people who come up with new ideas to fill any gap that is identified in the market (O’Grady, 2009).

Some of the visions of Steve Jobs can be used by other companies to increase their level of profitability. One of the visions is to make the company customer and employees oriented. This would increase customer loyalty towards the products while at the same time increasing working morale for the employees. The second vision is to give back to the society. Social corporate responsibility would help in creating a positive image for the company as it did for Apple Inc. This would help the company attract more customers towards purchasing its products. Teamwork is another vision that a company should enumerate from Steve Jobs. Despite holding a high position in the company, Steve Jobs always related with his subordinates an aspect that created teamwork in the company. His vision was to ensure that Apple Inc remains united and employees work as a team irrespective of their level in the company. This would help in creating harmony in the company an aspect that could be replicated in the overall performance of the company (O’Grady, 2009).

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