Sugar-coating the News at Krispy Kreme - Essay Example

Top management was negligent on matters that affect the company at large. This is indicated by CEO's comment that poor performance resulted from an increase in gas prices, and people cutting back on carbohydrates. Instead, if I was the CEO I could have refrained from making any comment and instead order a quick investigation to be done by the experts so that we come up with the appropriate measure to change the situation. Also, for a firm to succeed there must be a close relationship between top management and their subordinates. This would have ensured that the top management has a deep insight into what could have led to a tremendous decrease in sales. As a result, the most hurt personnel in the organization are the stockholders who have invested their capital in the business for returns. This is because the situation could have caused the depreciation of the value of their investment rather than appreciation.

In my view, the failure of the company to remain competitive in the market can be attributed to all stakeholders who have a role to play in ensuring that the company performs well. In addition, overreliance on top management to undertake all roles in the company could also have led to poor performance. Instead, the organization could have agitated for teamwork an aspect that could have increased coordination in all sectors involved in production. Read More