Free

Zappos' Tony Hsieh Steps Lively - Essay Example

Comments (0) Cite this document
Summary
The paper entitled 'Zappos' Tony Hsieh Steps Lively' presents Zappos.com which contrary to numerous global enterprises defies official tactics entailing the emphasis of employees’ social rankings in a workstation. Hence, there is a free intermingling coupled with each employee…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.9% of users find it useful
Zappos Tony Hsieh Steps Lively
Read TextPreview

Extract of sample "Zappos' Tony Hsieh Steps Lively"

This yields to the employees’ happiness where in turn due to the freedom and numerous benefits they usually enjoy, become loyal and creative in the execution of their respective roles. Bearing the letter “Z” on the cheeks even by the CEO erodes that status quo of boss ranking, which belittles the staffs (CBSNews, 2010).
Zappos.com empowerment entails urging staffs to deliver “Wow services”, which implies, which will leave an emotional impact to its clientele (Hsieh, 2010). This calls for creativity and undertaking ordinary tasks with ingenuity besides being innovative, which the firm usually advocates and maintains as its culture. Zappos.com contends that, its services are not average; hence, the employees ought to be more than average and above those of the other firms.
The emphasis of the firm to deliver “Wow services” to their clients with a bit of creative weirdness makes them feel served adequately and to their satisfaction. For instance, over the telephone conversation where the company has no limits when the staffs are assuring the customers of what they are purchasing (Hsieh, 2010). Employees’ application of their marketing know-how coupled with the creativity of interaction skills especially via the telephone wins the clients’ confidence and trust. This augments their sales contrary to other corporations that have chosen to keep the formal methods (Zappos.com, n.d).
Corporations ought to adopt the approach employed by Zappos.com, which has enabled it to make tremendous steps both in their profitability and in position among the most preferred firms by employees. Besides, numerous formal ethics, which studies have advocated, their application in the market field normally do not apply to all enterprises (CBSNews, 2010). Since satisfying clients’ desires entail free social intermingling online and assurance, which is contrary to some stipulated policies. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Zappos' Tony Hsieh Steps Lively Essay Example | Topics and Well Written Essays - 445 words, n.d.)
Zappos' Tony Hsieh Steps Lively Essay Example | Topics and Well Written Essays - 445 words. Retrieved from https://studentshare.org/business/1598017-employee-empowerment-at-zapposcom
(Zappos' Tony Hsieh Steps Lively Essay Example | Topics and Well Written Essays - 445 Words)
Zappos' Tony Hsieh Steps Lively Essay Example | Topics and Well Written Essays - 445 Words. https://studentshare.org/business/1598017-employee-empowerment-at-zapposcom.
“Zappos' Tony Hsieh Steps Lively Essay Example | Topics and Well Written Essays - 445 Words”, n.d. https://studentshare.org/business/1598017-employee-empowerment-at-zapposcom.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Zappos' Tony Hsieh Steps Lively

Zappos Case Study

...?Zappos Case Study In the year 1998, a young man d Nick Swinmurn went to a shopping mall in San Francisco to buy a pair of shoes. He was disappointed that he was not able to find the particular size, color and style that he wanted. He went ahead to search for his desired shoe type on the internet and was frustrated that he couldn’t get an online retailer who specialized in footwear only. This prompted him to create an online retail site specializing in footwear which grew to give rise to Zappos.com (Frances, Robin and Laura, 2011). From its inception Zappos value proposition has been to create and deliver to each customer a WOW experience. They are able to achieve this by simply empowering their workforce...
6 Pages(1500 words)Assignment

Zappos

...of hacking. It has been ascertained from a news report that the hackers got hold of around 24 million of customers’ personal information. This has created an immense problem for the company. In relation to hacking, the customers’ of the company have filed a suit against it. The management of Zappos wanted the matter to get into settlement pertaining to the terms of service. However, the court overruled the petition and the company was asked to present in the court for trial session (Thomas, 2012). Another major problem faced by the company that it needs to overcome is recognized to be the traditional one way thinking. According to the company CEO Tony Hsieh, the organizational culture...
4 Pages(1000 words)Term Paper

Xia Qinggao Hsieh Ch'ing Kao

...World History: 2 August 2007: Xia Quinggao/Hsieh Ch'ing Kao - Selections from The Hai-lu (1783-1797 CE) What can we Learn, Infer, or Surmise About China and About the Author from the Following Account Hsieh Ch'ing kao's account gives the immediate impression of a well-traveled individual. He expressed interest in many aspects of the societies and countries he observed on his travels, and the different tones he adopted in telling his tale give some clues to the comparisons he made with his homeland, China. His detailed account of the major military installations in Portugal's major garrisoned towns, and the importance he gave to the military role in governing the country, seemed to fit with Chinese...
5 Pages(1250 words)Essay

Google article and Zappos article

...Google Article and Zappos Article Question Google supports an open culture associated with startups where every worker is a hands-on provider to the company (Google 1). Google also ensures that each of its workers is comfortable, and can share any opinion or idea to the rest of the workers. Question 2 The structure of Google is the main factor that enables the company to reinforce its strong culture (Google 1). The structure of Google incorporates people of diverse culture, who are educated on how to relate with people from other cultures. This has enabled people under the organization to live in harmony. Question 3 Perks at Yahoo seem to be freer when compared to perks at Google (Google 1). Yahoo...
1 Pages(250 words)Article

Zappos

...Zappos What lessons about leading people and managing organizations does Zappos and its CEO, Tony Hsieh, provide? Explain your conclusions Zappos and its CEO offer various lessons on leadership and organization management. An organization succeeds if its management functions in a manner that promotes growth, for example, there should be a vision plus a mission with vivid objectives (Berger, 2011). Strategic plans and tactical plans are fundamental for ensuring achievements of the set objectives. Through planning and evaluation of performance, the CEO was able to manage required changes in the organization. The relocation of the company from San Francisco...
1 Pages(250 words)Essay

Quality Management at Zappos

...Zappos Case Study A primary value creation is that Zappos provides free shipping in both directions. This is likely to encourage s to purchase more products because the company takes on the cost of shipping. One support as part of the customer benefit package is its 365-day return policy. This helps to reassure customer that if they purchase a product and it is either defective or unwanted, then the customer can get a refund or a replacement if they wish. Finally, one general management process at Zappos is its computer system, Genghis, which manages every part of the supply chain. Customers are able to track the inventory of Zappos online. 2. Zappos...
1 Pages(250 words)Case Study

Zappos marketing research

... Lecturer: Zippos Marketing Research Target Markets and Market Segmentation Zippos has been lucky to enter the market and exist in segments of people that have similar needs to satisfy. The variables that were used by the company to segment the market are; students and non-students, day and night commuters. The students are targeted in their dorms, sororities and entire fraternities. The non-students can be reached and categorized as residents in given areas and faculty/staff members in institutions. These groups were found to have similar needs. These needs compatible practically for all these categories are; quality, convenience and reliability, savings and the strategic product features. Each of the products therefore has... Lecturer:...
2 Pages(500 words)Research Paper

Marketing for Zappos

...Zappos MARKET STRATEGY Businesses always find challenges in the market while striving to attract more people to buy their products depending on consumer’s tastes, fashions and preference. As for Zappos, advertisement is the best strategy for all their businesses to gain popularity as far as market strategy is concerned. Apart from billboards and media advertisements, other ways like shopping bags for customers is an important factor. According to market research, it has been realized that a good percentage of the population gets attracted to certain products due to their packaging. Consequently, the kind of packaging used should be appealing to the customers especially in their appearance (Stolze, 91)....
2 Pages(500 words)Essay

Zappos investment analysis

...Zappos investment analysis Many brands and businesses are looking to promote and market their products through billboards, TVCs and advertisements onradio as these marketing mediums are considered as highly effective (Keller, 139-155). Zappos is the largest online store of the world and it is using different marketing tools to promote the company’s offerings. Mainly the company has been focusing to promote its products through online marketing tools such as Social media, Search engine optimization, YouTube marketing and blogging. However it is high time that the company should use outdoor advertising to promote the company’s offerings. Before making the decision, it is crucial to analyze the cost to...
1 Pages(250 words)Assignment

Zappos Company

...Zappos Company Zappos Company Zappos Company is a clothing company that operates in Las Vegas in Nevada, although much of the merchandise is sold via the internet. It is considered one of the largest retail stores that deals in the sale of shoes. Currently, the organization has over 1500 employees who work on the customer’s orders as well as dispatch the products and services that have been bought. Principally, the firm announced that it had plans to acquire Amazon.com to enhance its activities in the market and to increase profitability levels. Concisely, the capacity of an institution is one of the factors that can affect the revenue levels since it defines the number of customers that...
1 Pages(250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Zappos' Tony Hsieh Steps Lively for FREE!

Contact Us